Director of Sponsored Content & Audience Data
Drew Donaldson is Strategist and Consultant at the intersection of Marketing Operations, Content, and Data.
Drew has produced thousands of hours of content for clients in the Finance, CPG, Biotech, Education, Pharmaceutical, and Entertainment sectors. Leveraging that wealth of experience, Drew helps his clients optimize their production processes and ensure their data is collected, structured and governed correctly.
In his current role as the Director of Sponsored Content & Audience Data at Strategic Insight, Drew has overhauled the content creation and data processes of the four publications that make up the organization's media division. This overhaul has netted significant performance and analytic improvements, that include tripling webcast invite open rates, doubling overall webcast attendance and achieving a 5x increase in video engagement.
This improved performance, along with increased insights made possible by a complete data transformation, has put Strategic Insight in the favorable position of providing deeply engaging content while building a vast database of behavioral and demographic insights to draw upon when working with clients to develop new experiences.
Drew is excited to join Play Again this year as a second-time attendee and first-time speaker.