Director, Multiplatform Video and Editorial
The Weather Network
Peter is the Director of Multiplatform Video and Editorial at The Weather Network (a division of Pelmorex Corp).
He is passionate about video storytelling across all platforms and helps grow audiences through strategic initiatives.
Reaching 30 million Canadians, The Weather Network is the #1 source for weather information in Canada. Peter leads the Video and Editorial team which includes TV, digital, social and sponsorship, helping drive reach and engage audiences, as well as launch effective ways to monetize content.
Peter has 20+ years of video experience and broad knowledge of both digital and broadcast industries.
He has helped The Weather Network achieve record-breaking results across all their platforms in Canada with a focused strategy, innovation and leadership.