Name
Data Driven Video Marketing: From Concept to Creative
Date & Time
Wednesday, May 15, 2019, 3:30 PM - 4:15 PM
Description
Data dumb, or data smart? Video marketers have access to vast ast amounts of data that can reveal more than just audience egagement and behavior. But how do you effectively map the data? Take a step back to learn how to create you data marketing plan, learn how to identify data collections in usable formats, and set up the governance of the data.Take a step back to learn how to create you data marketing plan, learn how to identify data collections in usable formats, and set up the governance of the data, and use it to drive your video marketing strategy, from concept to creative.
Session Type
Case Study
Track
Marketing & Sales
Topic
Analytics, Branding, Cross-channel, Demand Generation, Engagement, Mobile, Monetization, ROI, Social, Trends, Video Strategy