Name
Morning Workshop: Designing the Right OTT Model from A to Z
Date & Time
Tuesday, May 14, 2019, 9:00 AM - 12:00 PM
Description
In this 3-part session, industry experts will share practical advice to help design or evolve your OTT service model, covering topics from content preparation, UX best practices, to understanding your viewers for efficient monetization.

First, we will share consumer data to help inform your OTT model, covering what works as well as how to organize and offer content that connects with your viewer target.
Next, take a dive deep into the world of UX with an interactive session on best practices in UX design and UX testing techniques, to ensure your service stays ahead of changing viewer preferences.

Finally, you'll get a monetization and measurement master class. Hear the latest in monetization model design including how to maximize revenue based on your platform and service model and how to design a measurement model that won't leave you with analysis paralysis.
Session Type
Workshop