Name
The Economics of User-Generated Content
Date & Time
Thursday, May 16, 2019, 1:00 PM - 1:45 PM
Description
User-generated video content is creating a new age of entertainment and expansion, driving reach, engagement and monetization. For these two companies, Jukin' Media and Pelmorex, it's become key to their success. Learn how these two UGC powerhouses have overcome the challenges of managing, monetizing and delivering billions of monthly video views to millions of fans looking for the next viral sensation, breaking records with annual video views, and use UGC to drive stategic editorial and business decisions.
Session Type
Case Study
Track
Break-through
Topic
Analytics, Broadcasting, Cross-channel, Engagement, Global, Mobile, Monetization, OTT, Production, Publishing, ROI, Scale, Social, Trends, Video Strategy