Name
Optimizing Video for Maximum Eyeball Reach
Date & Time
Thursday, May 16, 2019, 1:00 PM - 1:45 PM
Description
How do you create a seamless experience for customers that further drives engagement? And what if you have a mix of distribution methods? Hear from these two companies on how they address providing viewing experiences that integrate a multitude of delivery options, while incorporating different revenue strategies, including partner and branded content.
Hear how a leading Indian broadcaster and publisher manages video strategy across the worlds of broadcast and news publishing. Whether you are a publisher looking to crossover, or a broadcaster looking to maximize ad revenue, you'll want to hear how this media company revamped its video platform to one that would give them more control over video inventory and help achieve a sustainable ad-funded revenue model.
Session Type
Case Study
Track
Media
Topic
Broadcasting, E-Commerce, Engagement, Global, Mobile, Monetization, OTT, Production, ROI, Social, Storytelling, Video Strategy