Name
Keep it Lean - Delivering and Maintaining an OTT Service at National Scale
Date & Time
Thursday, May 16, 2019, 11:00 AM - 11:45 AM
Description
Nine Entertainment Co. is one of the largest broadcasters in Australia to consistently reach record audiences across multiple screens on their digital platform, 9Now. With these growing audiences comes ever-increasing expectations in terms of performance and user experience. Maintaining this in today's 'era of Netflix' across multiple platforms is no mean feat. Learn about how Nine have tackled their OTT Journey to date and have leveraged Brightcove Video Cloud and SSAI to spearhead the solution that is built and maintained by their small in-house development team. Hear about near and longer-term ambitions to enhance and grow 9Now - the platform that has become a centerpiece for Entertainment and Sports content both in and out of Australian homes.
Session Type
Case Study
Track
Media
Topic
Analytics, Brightcove Solution, Broadcasting, Engagement, Monetization, ROI, Technical, Video Strategy