Name
Evolving the Publishing Business Model
Date & Time
Thursday, May 16, 2019, 11:00 AM - 11:45 AM
Description
It's no secret that publishers are facing increased demand for video content from users and advertisers alike, and meeting this demand requires embracing change and innovation at every turn. In this session, leading publishers will share how they connect with premium audiences to positively impact user engagement and monetization. Using insights about player usage, video consumption, advertising request statistics and fill rate, these publishers will share how they have streamlined their advertising stack solutions, increased competition among demand sources, and optimized fill rates across direct and programmatic channels with smashing results.

 
Session Type
Panel
Track
Media
Topic
Analytics, Broadcasting, Cross-channel, E-Commerce, Global, Monetization, OTT, Publishing, ROI, Scale, Social, Trends