Think Like a Journalist: How to Tell Better Brand Stories
Date & Time
Thursday, May 16, 2019, 10:00 AM - 10:45 AM
With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. This session will share the five most important journalistic best practices taught in journalism-school classrooms and used in newsrooms across the country — empowering brand marketers and content strategists to make high-quality authentic video content that abides by the best practices that make journalistic content compelling, effective and trustworthy.