Name
Devising an Effective Video Strategy
Date & Time
Wednesday, May 15, 2019, 4:30 PM - 5:15 PM
Description
This panel of industry experts, led by The Drum, will discuss how brands can ensure they are reaching their intended audience at the right time. Videos are the most engaging way to attract an audience, and for brands to tell a story. The critical question, however, is how best to harness video to build brand affinity and build a video strategy that sets you up for success. The roundtable session will explore some of the best strategies when it comes to reaching and engaging your audience, how much of the content should be distributed where and the role key performance indicators should play within your strategy.
Session Type
Panel
Track
Marketing & Sales
Topic
Analytics, Branding, Cross-channel, Demand Generation, E-Commerce, Engagement, Mobile, ROI, Social, Trends, Video Strategy