Name
Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy
Date & Time
Wednesday, May 15, 2019, 4:30 PM - 5:15 PM
Description
When asked about their top issues with marketing content, buyers say that “too much marketing hype,” a “lack of truly independent, unbiased information” and information that is “too general” rounds out their top three grievances. Yet, these same buyers rely on trusted content to make purchase decisions 5X more today than they did five years ago. In this session, "Unapologetic Marketing Truth Teller" Katie Martell will share real ways companies put video to work in their go-to-market strategies, moving buyers past the point of "no decision" and changing apathy to action.
Session Type
Industry Expert
Track
Marketing & Sales
Topic
Analytics, Engagement, Demand Generation, E-Commerce, Trends, Branding, ROI, Social