Name
Optimizing Delivery Platforms for Maximum Impact
Date & Time
Wednesday, May 15, 2019, 3:30 PM - 4:15 PM
Description
How did HOOQ, Asia's first premium video-on-demand service manage to launch across the South East Asia and India, set themselves up for success in less than one year. From streaming on-demand video across multiple platforms, including computers, smartphones, tablets, Smart TVs, set top boxes and digital media players, to big screen video, via the HOOQ app, across Smart TV, Chromecast or Airplay, for live streaming free-to-air or cable TV channel, this company has trailblazed a new path in entertainment delivery.
Session Type
Case Study
Track
Media
Topic
Cross-channel, Engagement, Global, Mobile, Monetization, OTT, ROI, Video Strategy