Name
Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations
Date & Time
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM
Description
Facing impossible viewer expectations and a see of hungry competitors, Le Figaro launched Figaro LIVE: a new, interactive video medium that is redefining how their audience is consuming video content. Inspired by gaming and created through investments in talent, technology and content, they deliver more than 100 monthly live hours of programming that blends news, information,and entertainment into one interactive video experience. Hear how they did it, and what's next for this company at the forefront of media reinvention.
Session Type
Case Study
Track
Media
Topic
Broadcasting, Cross-channel, Engagement, Global, Live Stream, Monetization, OTT, ROI, Scale, Social, Video Strategy