Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences
Date & Time
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM
We know that companies are continually hearing, "we need more video". As savvy professionals, we know doing video for video sake isn't going to cut it. We need strategies to engage audiences, bring employees together, and communicate key messages. But how do we make the case for these and evaluate them against organizational objectives? In this session you'll get a framework for doing just that, and nine different ways to think about video in your organization.
- Learn a framework for evaluating each video that aids in management buy-in.
- Understand the shift from information to knowledge that video needs to provide to a viewer.
- Gain nine video strategies for your toolkit and understand how to make the case for each.