Session Details: PLAY 2019

Name

From Free Trial to Loyal Fan: The Life Cycle of a Subscriber

Date & Time

Wednesday, May 15, 2019, 11:00 AM - 11:45 AM

Description

OTT services have a low barrier to entry and this highly competitive landscape forces many providers to promote free trials to get an initial influx of subscribers. Whether you are concerned with initial acquisition, trial conversion, subscriber engagement, saving at-risk customers, enticing former customers to reconnect, or all of the above, this panel will discuss various strategies and lessons learned for maximizing the lifetime value of OTT subscribers across the cycle.

Speakers

Miquel Herrada - Xarxa Audiovisual Local
Marty Roberts - Wicket Labs
Harry Lang - Hallmark Labs
Anthony Jiwa - OUTtv
salvatore romana - Cleeng
Mike Green - Brightcove

Session Type

Panel

Track

Media

Topic

Analytics, Broadcasting, Cross-channel, E-Commerce, Engagement, Global, Mobile, Monetization, OTT, Publishing, ROI, Social