Name
From Free Trial to Loyal Fan: The Life Cycle of a Subscriber
Date & Time
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM
Description
OTT services have a low barrier to entry and this highly competitive landscape forces many providers to promote free trials to get an initial influx of subscribers. Whether you are concerned with initial acquisition, trial conversion, subscriber engagement, saving at-risk customers, enticing former customers to reconnect, or all of the above, this panel will discuss various strategies and lessons learned for maximizing the lifetime value of OTT subscribers across the cycle.
Session Type
Panel
Track
Media
Topic
Analytics, Broadcasting, Cross-channel, E-Commerce, Engagement, Global, Mobile, Monetization, OTT, Publishing, ROI, Social