Name
From Free Trial to Loyal Fan: The Life Cycle of a Subscriber
Date & Time
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM
Description
OTT services have a low barrier to entry and this highly competitive landscape forces many providers to promote free trials to get an initial influx of subscribers. Whether you are concerned with initial acquisition, trial conversion, subscriber engagement, saving at-risk customers, enticing former customers to reconnect, or all of the above, this panel will discuss various strategies and lessons learned for maximizing the lifetime value of OTT subscribers across the cycle.
Speakers
Miquel Herrada - Xarxa Audiovisual Local
Marty Roberts - Wicket Labs
Harry Lang - Hallmark Labs
Anthony Jiwa - OUTtv
salvatore romana - Cleeng
Mike Green - Brightcove
Session Type
Panel
Track
Media
Topic
Analytics, Broadcasting, Cross-channel, E-Commerce, Engagement, Global, Mobile, Monetization, OTT, Publishing, ROI, Social