Name
Storytelling, Monetization, Distribution: 360 degree video
Date & Time
Wednesday, May 15, 2019, 9:00 AM - 9:45 AM
Description
The biggest print media companies in the world all recognise one thing: they must embrace digital media to both enhance their content offerings and to stay ahead of where their customers’ needs are today. The transition from print to digital represents massive opportunity, but only if media companies ensure that new forms of rich, digital media are engaging readers, adding value and providing new ways to experience and consume content. This is a challenge every day for Ringier, a multimedia company that manages an extensive portfolio of more than 165 digital and print products. Join Dominik Baumann, Multimedia and VR Producer, BlickGroup/Ringier AG, and find out why 360 video keeps your audience engaged longer with content and how you can produce and integrate such videos in a multiplatform strategy for success.
Session Type
Case Study
Track
Media
Topic
Cross-channel, Engagement, Monetization, OTT, Production, Publishing, Social, Trends