AGENDA

Tuesday, May 14, 2019
Registration 7:30 AM - 6:00 PM
Breakfast 8:00 AM - 9:00 AM
Morning Workshop: How to Script: Story for Branded Video Content 9:00 AM - 12:00 PM
Morning Workshop: 4 Steps to Developing a Video Strategy 9:00 AM - 12:00 PM
Morning Workshop: Designing the Right OTT Model from A to Z 9:00 AM - 12:00 PM
Morning Workshop: Video Marketing Makeover: Transforming Boring Case Studies and Testimonials into Stories That Inspire Action 9:00 AM - 12:00 PM
Tech-a-Thon 9:00 AM - 4:00 PM
Lunch 12:00 PM - 1:00 PM
Afternoon Workshop: Getting Started with Live Video 1:00 PM - 4:00 PM
Afternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales Process 1:00 PM - 4:00 PM
Afternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the Trenches 1:00 PM - 4:00 PM
Welcome Reception 4:00 PM - 6:00 PM
Wednesday, May 15, 2019
Breakfast 7:00 AM - 8:00 AM
Registration 7:00 AM - 5:00 PM
Opening General Session 8:00 AM - 8:45 AM
Advances in Video Coding Technologies 9:00 AM - 9:45 AM
Next Generation Shopping: Using Video to Connect and Convert 9:00 AM - 9:45 AM
Storytelling, Monetization, Distribution: How the Blick-Group works with 360 degree video 9:00 AM - 9:45 AM
Going All In: Reducing the Cost/Complexity of Video Enterprise-Wide. 9:00 AM - 9:45 AM
Videos That Drives Customer Subscriptions: SEO, Content, Social on a Membership Journey 9:00 AM - 9:45 AM
Setting Up a Gallery Portals and In-Page Experiences 9:00 AM - 9:45 AM
Networking Break 9:45 AM - 11:00 AM
The Neuroscience of Fandom 11:00 AM - 11:45 AM
Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences 11:00 AM - 11:45 AM
From Free Trial to Loyal Fan: The Life Cycle of a Subscriber 11:00 AM - 11:45 AM
Video + Marketing Automation = The Unstoppable Duo 11:00 AM - 11:45 AM
Engaging the Modern Buyer with Video 11:00 AM - 11:45 AM
Under the Hood of Live Sports Online 11:00 AM - 11:45 AM
Lunch 11:45 AM - 1:00 PM
Timeless Storytelling: How to Create a Visual Brand that is Built to Last in the Visual Age 1:00 PM - 1:45 PM
Making Video Accessible to Everyone 1:00 PM - 1:45 PM
Getting the Most Out of the Brightcove Media Module 1:00 PM - 1:45 PM
The Brightcove Player Toolbox and A/B Testing 1:00 PM - 1:45 PM
Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations 1:00 PM - 1:45 PM
In or Out? Finding the Production Model that Fits Your Culture and Your Budget 1:00 PM - 1:45 PM
General Session 2:00 PM - 2:45 PM
Networking Break 2:45 PM - 3:30 PM
Data Driven Video Marketing: From Concept to Creative 3:30 PM - 4:15 PM
Delivering Live and VOD Solutions to Customers with High Security Requirements 3:30 PM - 4:15 PM
Maximize Your Live Stream ROI through Social Media 3:30 PM - 4:15 PM
Ask the Developers: Brightcove Developer Panel Discussion 3:30 PM - 4:15 PM
The Future of Story: Innovations From Immersive to Delivery 3:30 PM - 4:15 PM
Optimizing Delivery Platforms for Maximum Impact 3:30 PM - 4:15 PM
Welcome to the party, you're late, you're really late - How to get to cut through in a world that's reaching peak video. 4:30 PM - 5:15 PM
Connecting Across Channels and Devices 4:30 PM - 5:15 PM
Devising an Effective Video Strategy 4:30 PM - 5:15 PM
Staying Ahead of the Training Curve 4:30 PM - 5:15 PM
Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy 4:30 PM - 5:15 PM
PLAY Party 5:15 PM - 9:00 PM
Thursday, May 16, 2019
Breakfast 7:00 AM - 8:30 AM
Registration 7:30 AM - 12:00 PM
General Session 8:30 AM - 9:30 AM
Networking Break 9:30 AM - 10:00 AM
The Next Generation of Event Marketing 10:00 AM - 10:45 AM
Mining the Max Out of Apps 10:00 AM - 10:45 AM
Monitoring the Internet at Scale and Advanced Playback Authorization 10:00 AM - 10:45 AM
Best Practices for Customizing and Deploying Brightcove Player 10:00 AM - 10:45 AM
Your Company's Got Talent: Let Them Shine! 10:00 AM - 10:45 AM
Think Like a Journalist: How to Tell Better Brand Stories 10:00 AM - 10:45 AM
Keep it Lean - Delivering and Maintaining an OTT Service at National Scale 11:00 AM - 11:45 AM
Driving Attendance and Engagement with Live stream 11:00 AM - 11:45 AM
Evolving the Publishing Business Model 11:00 AM - 11:45 AM
Understand the Magic Behind Context Aware Encoding 11:00 AM - 11:45 AM
Many Locations, One Brand 11:00 AM - 11:45 AM
Creating and Winning With Mobile First Video 11:00 AM - 11:45 AM
Lunch 11:45 AM - 1:00 PM
Level Up @ Lunch 11:45 AM - 1:00 PM
New Approaches to Content Creation 1:00 PM - 1:45 PM
Controlled Chaos: Running a Lean, Global Video Operation 1:00 PM - 1:45 PM
From 50 to 50K: Delivering High Quality Video Experiences at Scale 1:00 PM - 1:45 PM
Video without Boundaries 1:00 PM - 1:45 PM
Inside End User Testing 1:00 PM - 1:45 PM
Optimizing Video for Maximum Eyeball Reach 1:00 PM - 1:45 PM
The Economics of User-Generated Content 2:00 PM - 2:45 PM
Protect your Content with Digital Rights Management 2:00 PM - 2:45 PM
Brightcove Native Player SDKs and the New SSAI Plugin 2:00 PM - 2:45 PM
Driving Net-New Viewers 2:00 PM - 2:45 PM
Getting the Most Out of Your Video Budget 2:00 PM - 2:45 PM
Improving Video Quality and Experience 2:00 PM - 2:45 PM
Tuesday, May 14, 2019
7:30 AM - 6:00 PM
8:00 AM - 9:00 AM
9:00 AM - 12:00 PM
Workshop
Workshop
Workshop
Workshop
9:00 AM - 4:00 PM
Workshop
12:00 PM - 1:00 PM
1:00 PM - 4:00 PM
Workshop
Workshop
Workshop
4:00 PM - 6:00 PM
Wednesday, May 15, 2019
7:00 AM - 8:00 AM
7:00 AM - 5:00 PM
8:00 AM - 8:45 AM
Keynote
9:00 AM - 9:45 AM
Tech Talk
Tech Talk
Marketing & Sales
Case Study
Media
Case Study
Enterprise Communications & Training
Panel
Marketing & Sales
Case Study
Practitioner
Demonstration
9:45 AM - 11:00 AM
11:00 AM - 11:45 AM
Break-through
Industry Expert
Enterprise Communications & Training
Industry Expert
Media
Panel
Practitioner
Demonstration
Marketing & Sales
Industry Expert
Media
Case Study
11:45 AM - 1:00 PM
1:00 PM - 1:45 PM
Marketing & Sales
Industry Expert
Break-through
Case Study
Practitioner
Demonstration
Tech Talk
Tech Talk
Media
Case Study
Enterprise Communications & Training
Panel
2:00 PM - 2:45 PM
Keynote
2:45 PM - 3:30 PM
3:30 PM - 4:15 PM
Marketing & Sales
Case Study
Enterprise Communications & Training
Case Study
Practitioner
Demonstration
Tech Talk
Tech Talk
Marketing & Sales
Industry Expert
Media
Case Study
4:30 PM - 5:15 PM
Break-through
Case Study
Media
Case Study
Marketing & Sales
Panel
Enterprise Communications & Training
Case Study
Marketing & Sales
Industry Expert
5:15 PM - 9:00 PM
Thursday, May 16, 2019
7:00 AM - 8:30 AM
7:30 AM - 12:00 PM
8:30 AM - 9:30 AM
Keynote
9:30 AM - 10:00 AM
10:00 AM - 10:45 AM
Marketing & Sales
Case Study
Media
Panel
Tech Talk
Tech Talk
Practitioner
Demonstration
Enterprise Communications & Training
Case Study
Marketing & Sales
Industry Expert
11:00 AM - 11:45 AM
Media
Case Study
Break-through
Panel
Media
Panel
Practitioner
Demonstration
Enterprise Communications & Training
Case Study
Marketing & Sales
Industry Expert
11:45 AM - 1:00 PM
1:00 PM - 1:45 PM
Marketing & Sales
Panel
Enterprise Communications & Training
Case Study
Enterprise Communications & Training
Panel
Marketing & Sales
Case Study
Tech Talk
Tech Talk
Media
Case Study
2:00 PM - 2:45 PM
Break-through
Case Study
Practitioner
Demonstration
Tech Talk
Tech Talk
Media
Case Study
Marketing & Sales
Panel
Media
Case Study