AGENDA

Tuesday, May 14, 2019
7:00 AMRegistration 
8:00 AMBreakfast 
9:00 AMMorning Workshop: 4 Steps to Developing a Video StrategyWorkshop
9:00 AMMorning Workshop: How to Script: Story for Branded Video ContentWorkshop
9:00 AMMorning Workshop: Designing the Right OTT Model from A to ZWorkshop
9:00 AMMorning Workshop: Video Marketing Makeover Transforming Boring Case Studies and Testimonials into Stories that Inspire ActionWorkshop
9:00 AMTech-a-ThonWorkshop
12:00 PMLunch 
1:00 PMAfternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the TrenchesWorkshop
1:00 PMAfternoon Workshop: Getting Started with Live VideoWorkshop
1:00 PMAfternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales ProcessWorkshop
4:00 PMWelcome Reception 
Wednesday, May 15, 2019
7:00 AMBreakfast 
7:00 AMRegistration 
8:00 AMOpening General SessionKeynote
9:00 AMVideo That Drives Customer Subscriptions: SEO, Content, Social on a Membership JourneyCase Study
9:00 AMSetting Up Gallery Portals and In-Page ExperiencesDemonstration
9:00 AMGoing All In: Reducing the Cost/Complexity of Video Enterprise-Wide.Panel
9:00 AMNext Generation Shopping: Using Video to Connect and ConvertCase Study
9:00 AMAdvances in Video Coding TechnologiesTech Talk
9:00 AMStorytelling, Monetization, Distribution: 360 degree videoCase Study
9:45 AMNetworking Break 
11:00 AMBeyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External AudiencesIndustry Expert
11:00 AMEngaging the Modern Buyer with VideoIndustry Expert
11:00 AMExceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations Case Study
11:00 AMVideo + Marketing Automation = The Unstoppable DuoDemonstration
11:00 AMThe Neuroscience of FandomIndustry Expert
11:00 AMFrom Free Trial to Loyal Fan: The Life Cycle of a SubscriberPanel
11:45 AMLunch 
1:00 PMTimeless StorytellingIndustry Expert
1:00 PMThe Brightcove Player Toolbox and A/B Testing Tech Talk
1:00 PMIn or Out? Finding the Production Model that Fits Your Culture and BudgetPanel
1:00 PMUnder the Hood of Live Sports OnlineCase Study
1:00 PMMaking Video Accessible to EveryoneCase Study
1:00 PMGetting the Most Out of the Brightcove Media ModuleDemonstration
2:00 PMGeneral SessionKeynote
3:00 PMNetworking Break 
3:30 PMThe Future of Story: Innovations From Immersive to DeliveryIndustry Expert
3:30 PMAsk the Developers: Brightcove Developer Panel DiscussionTech Talk
3:30 PMOptimizing Delivery Platforms for Maximum ImpactCase Study
3:30 PMDelivering Live and VOD Solutions to Customers with High Security RequirementsCase Study
3:30 PMMaximize Your Live Stream ROI through Social Media Demonstration
3:30 PMData Driven Video Marketing: From Concept to CreativeCase Study
4:30 PMStaying Ahead of the Training CurveCase Study
4:30 PMConnecting Across Channels and DevicesCase Study
4:30 PMDevising an Effective Video StrategyPanel
4:30 PMFrankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer ApathyIndustry Expert
4:30 PMWelcome to the Party, You're Late, You're Really LateCase Study
5:15 PMPLAY Party 
Thursday, May 16, 2019
7:00 AMRegistration 
7:30 AMBreakfast 
8:30 AMGeneral SessionKeynote
9:30 AMNetworking Break 
10:00 AMMonitoring the Internet at Scale and Advanced Playback AuthorizationTech Talk
10:00 AMBest Practices for Customizing and Deploying Brightcove PlayerDemonstration
10:00 AMThink Like a Journalist: How to Tell Better Brand StoriesIndustry Expert
10:00 AMMining the Max Out of AppsPanel
10:00 AMThe Next Generation of Event MarketingCase Study
10:00 AMYour Company's Got Talent: Let Them Shine!Case Study
11:00 AMCreating and Winning With Mobile First VideoIndustry Expert
11:00 AMUnderstand the Magic Behind Context Aware Encoding Demonstration
11:00 AMEvolving the Publishing Business ModelPanel
11:00 AMMany Locations, One BrandCase Study
11:00 AMKeep it Lean - Delivering and Maintaining an OTT Service at National ScaleCase Study
11:00 AMDriving Attendance and Engagement with Live streamPanel
11:45 AMLunch 
11:45 AMLevel Up @ Lunch 
1:00 PMOptimizing Video for Maximum Eyeball ReachCase Study
1:00 PMFrom 50 to 50K: Delivering High Quality Video Experiences at ScalePanel
1:00 PMInside End User TestingTech Talk
1:00 PMVideo without BoundariesCase Study
1:00 PMNew Approaches to Content CreationIndustry Expert
1:00 PMThe Economics of User-Generated ContentCase Study
2:00 PMProtect your Content with Digital Rights ManagementDemonstration
2:00 PMBrightcove Native Player SDKs and the New SSAI PluginTech Talk
2:00 PMControlled Chaos: Running a Lean, Global Video OperationPanel
2:00 PMImproving Video Quality and ExperienceCase Study
2:00 PMGetting the Most Out of Your Video BudgetCase Study
2:00 PMDriving Net-New ViewersPanel
Tuesday, May 14, 2019
7:00 AM - 6:00 PM
Registration
7:00 AM - 6:00 PM
8:00 AM - 9:00 AM
Breakfast
8:00 AM - 9:00 AM
9:00 AM - 12:00 PM
Morning Workshop: 4 Steps to Developing a Video Strategy
9:00 AM - 12:00 PM
Morning Workshop: How to Script: Story for Branded Video Content
9:00 AM - 12:00 PM
Morning Workshop: Designing the Right OTT Model from A to Z
9:00 AM - 12:00 PM
Morning Workshop: Video Marketing Makeover Transforming Boring Case Studies and Testimonials into Stories that Inspire Action
9:00 AM - 12:00 PM
9:00 AM - 4:00 PM
Tech-a-Thon
9:00 AM - 4:00 PM
12:00 PM - 1:00 PM
Lunch
12:00 PM - 1:00 PM
1:00 PM - 4:00 PM
Afternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the Trenches
1:00 PM - 4:00 PM
Afternoon Workshop: Getting Started with Live Video
1:00 PM - 4:00 PM
Afternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales Process
1:00 PM - 4:00 PM
4:00 PM - 6:00 PM
Welcome Reception
4:00 PM - 6:00 PM
Wednesday, May 15, 2019
7:00 AM - 8:00 AM
Breakfast
7:00 AM - 8:00 AM
7:00 AM - 5:00 PM
Registration
7:00 AM - 5:00 PM
8:00 AM - 8:45 AM
Opening General Session
8:00 AM - 8:45 AM
9:00 AM - 9:45 AM
Video That Drives Customer Subscriptions: SEO, Content, Social on a Membership Journey
9:00 AM - 9:45 AM
Setting Up Gallery Portals and In-Page Experiences
9:00 AM - 9:45 AM
Going All In: Reducing the Cost/Complexity of Video Enterprise-Wide.
9:00 AM - 9:45 AM
Next Generation Shopping: Using Video to Connect and Convert
9:00 AM - 9:45 AM
Advances in Video Coding Technologies
9:00 AM - 9:45 AM
Storytelling, Monetization, Distribution: 360 degree video
9:00 AM - 9:45 AM
9:45 AM - 11:00 AM
Networking Break
9:45 AM - 11:00 AM
11:00 AM - 11:45 AM
Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences
11:00 AM - 11:45 AM
Engaging the Modern Buyer with Video
11:00 AM - 11:45 AM
Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations
11:00 AM - 11:45 AM
Video + Marketing Automation = The Unstoppable Duo
11:00 AM - 11:45 AM
The Neuroscience of Fandom
11:00 AM - 11:45 AM
From Free Trial to Loyal Fan: The Life Cycle of a Subscriber
11:00 AM - 11:45 AM
11:45 AM - 1:00 PM
Lunch
11:45 AM - 1:00 PM
1:00 PM - 1:45 PM
Timeless Storytelling
1:00 PM - 1:45 PM
The Brightcove Player Toolbox and A/B Testing
1:00 PM - 1:45 PM
In or Out? Finding the Production Model that Fits Your Culture and Budget
1:00 PM - 1:45 PM
Under the Hood of Live Sports Online
1:00 PM - 1:45 PM
Making Video Accessible to Everyone
1:00 PM - 1:45 PM
Getting the Most Out of the Brightcove Media Module
1:00 PM - 1:45 PM
2:00 PM - 3:00 PM
General Session
2:00 PM - 3:00 PM
3:00 PM - 3:30 PM
Networking Break
3:00 PM - 3:30 PM
3:30 PM - 4:15 PM
The Future of Story: Innovations From Immersive to Delivery
3:30 PM - 4:15 PM
Ask the Developers: Brightcove Developer Panel Discussion
3:30 PM - 4:15 PM
Optimizing Delivery Platforms for Maximum Impact
3:30 PM - 4:15 PM
Delivering Live and VOD Solutions to Customers with High Security Requirements
3:30 PM - 4:15 PM
Maximize Your Live Stream ROI through Social Media
3:30 PM - 4:15 PM
Data Driven Video Marketing: From Concept to Creative
3:30 PM - 4:15 PM
4:30 PM - 5:15 PM
Staying Ahead of the Training Curve
4:30 PM - 5:15 PM
Connecting Across Channels and Devices
4:30 PM - 5:15 PM
Devising an Effective Video Strategy
4:30 PM - 5:15 PM
Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy
4:30 PM - 5:15 PM
Welcome to the Party, You're Late, You're Really Late
4:30 PM - 5:15 PM
5:15 PM - 9:00 PM
PLAY Party
5:15 PM - 9:00 PM
Thursday, May 16, 2019
7:00 AM - 12:00 PM
Registration
7:00 AM - 12:00 PM
7:30 AM - 8:30 AM
Breakfast
7:30 AM - 8:30 AM
8:30 AM - 9:30 AM
General Session
8:30 AM - 9:30 AM
9:30 AM - 10:00 AM
Networking Break
9:30 AM - 10:00 AM
10:00 AM - 10:45 AM
Monitoring the Internet at Scale and Advanced Playback Authorization
10:00 AM - 10:45 AM
Best Practices for Customizing and Deploying Brightcove Player
10:00 AM - 10:45 AM
Think Like a Journalist: How to Tell Better Brand Stories
10:00 AM - 10:45 AM
Mining the Max Out of Apps
10:00 AM - 10:45 AM
The Next Generation of Event Marketing
10:00 AM - 10:45 AM
Your Company's Got Talent: Let Them Shine!
10:00 AM - 10:45 AM
11:00 AM - 11:45 AM
Creating and Winning With Mobile First Video
11:00 AM - 11:45 AM
Understand the Magic Behind Context Aware Encoding
11:00 AM - 11:45 AM
Evolving the Publishing Business Model
11:00 AM - 11:45 AM
Many Locations, One Brand
11:00 AM - 11:45 AM
Keep it Lean - Delivering and Maintaining an OTT Service at National Scale
11:00 AM - 11:45 AM
Driving Attendance and Engagement with Live stream
11:00 AM - 11:45 AM
11:45 AM - 1:00 PM
Lunch
11:45 AM - 1:00 PM
Level Up @ Lunch
11:45 AM - 1:00 PM
1:00 PM - 1:45 PM
Optimizing Video for Maximum Eyeball Reach
1:00 PM - 1:45 PM
From 50 to 50K: Delivering High Quality Video Experiences at Scale
1:00 PM - 1:45 PM
Inside End User Testing
1:00 PM - 1:45 PM
Video without Boundaries
1:00 PM - 1:45 PM
New Approaches to Content Creation
1:00 PM - 1:45 PM
The Economics of User-Generated Content
1:00 PM - 1:45 PM
2:00 PM - 2:45 PM
Protect your Content with Digital Rights Management
2:00 PM - 2:45 PM
Brightcove Native Player SDKs and the New SSAI Plugin
2:00 PM - 2:45 PM
Controlled Chaos: Running a Lean, Global Video Operation
2:00 PM - 2:45 PM
Improving Video Quality and Experience
2:00 PM - 2:45 PM
Getting the Most Out of Your Video Budget
2:00 PM - 2:45 PM
Driving Net-New Viewers
2:00 PM - 2:45 PM