Agenda: PLAY 2019

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Tuesday, May 14, 2019
Registration	7:00 AM - 6:00 PM
Breakfast	8:00 AM - 9:00 AM
Morning Workshop: How to Script: Story for Branded Video Content	9:00 AM - 12:00 PM
Morning Workshop: Video Marketing Makeover Transforming Boring Case Studies and Testimonials into Stories that Inspire Action	9:00 AM - 12:00 PM
Morning Workshop: Designing the Right OTT Model from A to Z	9:00 AM - 12:00 PM
Morning Workshop: 4 Steps to Developing a Video Strategy	9:00 AM - 12:00 PM
Tech-a-Thon	9:00 AM - 4:00 PM
Lunch	12:00 PM - 1:00 PM
Afternoon Workshop: Getting Started with Live Video	1:00 PM - 4:00 PM
Afternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the Trenches	1:00 PM - 4:00 PM
Afternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales Process	1:00 PM - 4:00 PM
Welcome Reception	4:00 PM - 6:00 PM
Wednesday, May 15, 2019
Breakfast	7:00 AM - 8:00 AM
Registration	7:00 AM - 5:00 PM
Opening General Session	8:00 AM - 8:45 AM
Advances in Video Coding Technologies	9:00 AM - 9:45 AM
Next Generation Shopping: Using Video to Connect and Convert	9:00 AM - 9:45 AM
Going All In: Reducing the Cost/Complexity of Video Enterprise-Wide.	9:00 AM - 9:45 AM
Storytelling, Monetization, Distribution: 360 degree video	9:00 AM - 9:45 AM
Setting Up Gallery Portals and In-Page Experiences	9:00 AM - 9:45 AM
Video That Drives Customer Subscriptions: SEO, Content, Social on a Membership Journey	9:00 AM - 9:45 AM
Networking Break	9:45 AM - 11:00 AM
Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences	11:00 AM - 11:45 AM
Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations	11:00 AM - 11:45 AM
Engaging the Modern Buyer with Video	11:00 AM - 11:45 AM
Video + Marketing Automation = The Unstoppable Duo	11:00 AM - 11:45 AM
From Free Trial to Loyal Fan: The Life Cycle of a Subscriber	11:00 AM - 11:45 AM
The Neuroscience of Fandom	11:00 AM - 11:45 AM
Lunch	11:45 AM - 1:00 PM
Timeless Storytelling	1:00 PM - 1:45 PM
In or Out? Finding the Production Model that Fits Your Culture and Budget	1:00 PM - 1:45 PM
Making Video Accessible to Everyone	1:00 PM - 1:45 PM
Getting the Most Out of the Brightcove Media Module	1:00 PM - 1:45 PM
The Brightcove Player Toolbox and A/B Testing	1:00 PM - 1:45 PM
Under the Hood of Live Sports Online	1:00 PM - 1:45 PM
General Session	2:00 PM - 3:00 PM
Networking Break	3:00 PM - 3:30 PM
The Future of Story: Innovations From Immersive to Delivery	3:30 PM - 4:15 PM
Data Driven Video Marketing: From Concept to Creative	3:30 PM - 4:15 PM
Optimizing Delivery Platforms for Maximum Impact	3:30 PM - 4:15 PM
Delivering Live and VOD Solutions to Customers with High Security Requirements	3:30 PM - 4:15 PM
Maximize Your Live Stream ROI through Social Media	3:30 PM - 4:15 PM
Ask the Developers: Brightcove Developer Panel Discussion	3:30 PM - 4:15 PM
Staying Ahead of the Training Curve	4:30 PM - 5:15 PM
Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy	4:30 PM - 5:15 PM
Welcome to the Party, You're Late, You're Really Late	4:30 PM - 5:15 PM
Devising an Effective Video Strategy	4:30 PM - 5:15 PM
Connecting Across Channels and Devices	4:30 PM - 5:15 PM
PLAY Party	5:15 PM - 9:00 PM
Thursday, May 16, 2019
Registration	7:00 AM - 12:00 PM
Breakfast	7:30 AM - 8:30 AM
General Session	8:30 AM - 9:30 AM
Networking Break	9:30 AM - 10:00 AM
Think Like a Journalist: How to Tell Better Brand Stories	10:00 AM - 10:45 AM
Mining the Max Out of Apps	10:00 AM - 10:45 AM
The Next Generation of Event Marketing	10:00 AM - 10:45 AM
Best Practices for Customizing and Deploying Brightcove Player	10:00 AM - 10:45 AM
Monitoring the Internet at Scale and Advanced Playback Authorization	10:00 AM - 10:45 AM
Your Company's Got Talent: Let Them Shine!	10:00 AM - 10:45 AM
Creating and Winning With Mobile First Video	11:00 AM - 11:45 AM
Driving Attendance and Engagement with Live stream	11:00 AM - 11:45 AM
Evolving the Publishing Business Model	11:00 AM - 11:45 AM
Many Locations, One Brand	11:00 AM - 11:45 AM
Keep it Lean - Delivering and Maintaining an OTT Service at National Scale	11:00 AM - 11:45 AM
Understand the Magic Behind Context Aware Encoding	11:00 AM - 11:45 AM
Lunch	11:45 AM - 1:00 PM
Level Up @ Lunch	11:45 AM - 1:00 PM
Optimizing Video for Maximum Eyeball Reach	1:00 PM - 1:45 PM
Inside End User Testing	1:00 PM - 1:45 PM
New Approaches to Content Creation	1:00 PM - 1:45 PM
From 50 to 50K: Delivering High Quality Video Experiences at Scale	1:00 PM - 1:45 PM
Video without Boundaries	1:00 PM - 1:45 PM
The Economics of User-Generated Content	1:00 PM - 1:45 PM
Controlled Chaos: Running a Lean, Global Video Operation	2:00 PM - 2:45 PM
Improving Video Quality and Experience	2:00 PM - 2:45 PM
Getting the Most Out of Your Video Budget	2:00 PM - 2:45 PM
Protect your Content with Digital Rights Management	2:00 PM - 2:45 PM
Driving Net-New Viewers	2:00 PM - 2:45 PM
Brightcove Native Player SDKs and the New SSAI Plugin	2:00 PM - 2:45 PM

Tuesday, May 14, 2019
7:00 AM - 6:00 PM	Registration 2nd Floor Foyer
8:00 AM - 9:00 AM	Breakfast PLAYGROUND
9:00 AM - 12:00 PM	Morning Workshop: How to Script: Story for Branded Video Content Workshop Back Bay D			Morning Workshop: Video Marketing Makeover Transforming Boring Case Studies and Testimonials into Stories that Inspire Action Workshop Back Bay C			Morning Workshop: Designing the Right OTT Model from A to Z Workshop Fairfax			Morning Workshop: 4 Steps to Developing a Video Strategy Workshop Back Bay B
9:00 AM - 4:00 PM	Tech-a-Thon Workshop Back Bay A
12:00 PM - 1:00 PM	Lunch Independence
1:00 PM - 4:00 PM	Afternoon Workshop: Getting Started with Live Video Workshop Back Bay C				Afternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the Trenches Workshop Back Bay D				Afternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales Process Workshop Back Bay B
4:00 PM - 6:00 PM	Welcome Reception PLAYGROUND
Wednesday, May 15, 2019
7:00 AM - 8:00 AM	Breakfast PLAYGROUND
7:00 AM - 5:00 PM	Registration 2nd Floor Foyer
8:00 AM - 8:45 AM	Opening General Session Keynote Grand Ballroom
9:00 AM - 9:45 AM	Advances in Video Coding Technologies Tech Talk Tech Talk Fairfax	Next Generation Shopping: Using Video to Connect and Convert Marketing & Sales Case Study Back Bay B			Going All In: Reducing the Cost/Complexity of Video Enterprise-Wide. Enterprise Communications & Training Panel Commonwealth		Storytelling, Monetization, Distribution: 360 degree video Media Case Study Back Bay C		Setting Up Gallery Portals and In-Page Experiences Practitioner Demonstration Back Bay A			Video That Drives Customer Subscriptions: SEO, Content, Social on a Membership Journey Marketing & Sales Case Study Back Bay D
9:45 AM - 11:00 AM	Networking Break PLAYGROUND
11:00 AM - 11:45 AM	Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences Enterprise Communications & Training Industry Expert Fairfax	Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations Media Case Study Back Bay D			Engaging the Modern Buyer with Video Marketing & Sales Industry Expert Back Bay B		Video + Marketing Automation = The Unstoppable Duo Practitioner Demonstration Commonwealth		From Free Trial to Loyal Fan: The Life Cycle of a Subscriber Media Panel Back Bay C			The Neuroscience of Fandom Break-through Industry Expert Back Bay A
11:45 AM - 1:00 PM	Lunch Independence
1:00 PM - 1:45 PM	Timeless Storytelling Marketing & Sales Industry Expert Back Bay A	In or Out? Finding the Production Model that Fits Your Culture and Budget Enterprise Communications & Training Panel Back Bay C			Making Video Accessible to Everyone Break-through Case Study Back Bay B		Getting the Most Out of the Brightcove Media Module Practitioner Demonstration Fairfax		The Brightcove Player Toolbox and A/B Testing Tech Talk Tech Talk Commonwealth			Under the Hood of Live Sports Online Media Case Study Back Bay D
2:00 PM - 3:00 PM	General Session Keynote Grand Ballroom
3:00 PM - 3:30 PM	Networking Break PLAYGROUND
3:30 PM - 4:15 PM	The Future of Story: Innovations From Immersive to Delivery Marketing & Sales Industry Expert Fairfax	Data Driven Video Marketing: From Concept to Creative Marketing & Sales Case Study Back Bay D			Optimizing Delivery Platforms for Maximum Impact Media Case Study Back Bay C		Delivering Live and VOD Solutions to Customers with High Security Requirements Enterprise Communications & Training Case Study Back Bay B		Maximize Your Live Stream ROI through Social Media Practitioner Demonstration Back Bay A			Ask the Developers: Brightcove Developer Panel Discussion Tech Talk Tech Talk Commonwealth
4:30 PM - 5:15 PM	Staying Ahead of the Training Curve Enterprise Communications & Training Case Study Back Bay B		Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy Marketing & Sales Industry Expert Back Bay D			Welcome to the Party, You're Late, You're Really Late Break-through Case Study Back Bay A		Devising an Effective Video Strategy Marketing & Sales Panel Commonwealth			Connecting Across Channels and Devices Media Case Study Back Bay C
5:15 PM - 9:00 PM	PLAY Party Grand Ballroom
Thursday, May 16, 2019
7:00 AM - 12:00 PM	Registration 2nd Floor Foyer
7:30 AM - 8:30 AM	Breakfast PLAYGROUND
8:30 AM - 9:30 AM	General Session Keynote Grand Ballroom
9:30 AM - 10:00 AM	Networking Break PLAYGROUND
10:00 AM - 10:45 AM	Think Like a Journalist: How to Tell Better Brand Stories Marketing & Sales Industry Expert Back Bay A	Mining the Max Out of Apps Media Panel Back Bay C			The Next Generation of Event Marketing Marketing & Sales Case Study Back Bay D		Best Practices for Customizing and Deploying Brightcove Player Practitioner Demonstration Fairfax		Monitoring the Internet at Scale and Advanced Playback Authorization Tech Talk Tech Talk Commonwealth			Your Company's Got Talent: Let Them Shine! Enterprise Communications & Training Case Study Back Bay B
11:00 AM - 11:45 AM	Creating and Winning With Mobile First Video Marketing & Sales Industry Expert Fairfax	Driving Attendance and Engagement with Live stream Break-through Panel Back Bay D			Evolving the Publishing Business Model Media Panel Back Bay C		Many Locations, One Brand Enterprise Communications & Training Case Study Back Bay A		Keep it Lean - Delivering and Maintaining an OTT Service at National Scale Media Case Study Back Bay B			Understand the Magic Behind Context Aware Encoding Practitioner Demonstration Commonwealth
11:45 AM - 1:00 PM	Lunch PLAYGROUND						Level Up @ Lunch Republic
1:00 PM - 1:45 PM	Optimizing Video for Maximum Eyeball Reach Media Case Study Back Bay D	Inside End User Testing Tech Talk Tech Talk Back Bay A			New Approaches to Content Creation Marketing & Sales Industry Expert Fairfax		From 50 to 50K: Delivering High Quality Video Experiences at Scale Enterprise Communications & Training Panel Commonwealth		Video without Boundaries Marketing & Sales Case Study Back Bay B			The Economics of User-Generated Content Break-through Case Study Back Bay C
2:00 PM - 2:45 PM	Controlled Chaos: Running a Lean, Global Video Operation Enterprise Communications & Training Panel Commonwealth	Improving Video Quality and Experience Media Case Study Back Bay B			Getting the Most Out of Your Video Budget Marketing & Sales Case Study Back Bay D		Protect your Content with Digital Rights Management Practitioner Demonstration Back Bay A		Driving Net-New Viewers Media Panel Back Bay C			Brightcove Native Player SDKs and the New SSAI Plugin Tech Talk Tech Talk Fairfax

Advances in Video Coding Technologies
Afternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the Trenches
Afternoon Workshop: Getting Started with Live Video
Afternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales Process
Ask the Developers: Brightcove Developer Panel Discussion
Best Practices for Customizing and Deploying Brightcove Player
Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences
Breakfast
Brightcove Native Player SDKs and the New SSAI Plugin
Connecting Across Channels and Devices
Controlled Chaos: Running a Lean, Global Video Operation
Creating and Winning With Mobile First Video
Data Driven Video Marketing: From Concept to Creative
Delivering Live and VOD Solutions to Customers with High Security Requirements
Devising an Effective Video Strategy
Driving Attendance and Engagement with Live stream
Driving Net-New Viewers
Engaging the Modern Buyer with Video
Evolving the Publishing Business Model
Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations
Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy
From 50 to 50K: Delivering High Quality Video Experiences at Scale
From Free Trial to Loyal Fan: The Life Cycle of a Subscriber
General Session
Getting the Most Out of Your Video Budget
Getting the Most Out of the Brightcove Media Module
Going All In: Reducing the Cost/Complexity of Video Enterprise-Wide.
Improving Video Quality and Experience
In or Out? Finding the Production Model that Fits Your Culture and Budget
Inside End User Testing
Keep it Lean - Delivering and Maintaining an OTT Service at National Scale
Level Up @ Lunch
Lunch
Making Video Accessible to Everyone
Many Locations, One Brand
Maximize Your Live Stream ROI through Social Media
Mining the Max Out of Apps
Monitoring the Internet at Scale and Advanced Playback Authorization
Morning Workshop: 4 Steps to Developing a Video Strategy
Morning Workshop: Designing the Right OTT Model from A to Z
Morning Workshop: How to Script: Story for Branded Video Content
Morning Workshop: Video Marketing Makeover Transforming Boring Case Studies and Testimonials into Stories that Inspire Action
Networking Break
New Approaches to Content Creation
Next Generation Shopping: Using Video to Connect and Convert
Opening General Session
Optimizing Delivery Platforms for Maximum Impact
Optimizing Video for Maximum Eyeball Reach
PLAY Party
Protect your Content with Digital Rights Management
Registration
Setting Up Gallery Portals and In-Page Experiences
Staying Ahead of the Training Curve
Storytelling, Monetization, Distribution: 360 degree video
Tech-a-Thon
The Brightcove Player Toolbox and A/B Testing
The Economics of User-Generated Content
The Future of Story: Innovations From Immersive to Delivery
The Neuroscience of Fandom
The Next Generation of Event Marketing
Think Like a Journalist: How to Tell Better Brand Stories
Timeless Storytelling
Under the Hood of Live Sports Online
Understand the Magic Behind Context Aware Encoding
Video + Marketing Automation = The Unstoppable Duo
Video That Drives Customer Subscriptions: SEO, Content, Social on a Membership Journey
Video without Boundaries
Welcome Reception
Welcome to the Party, You're Late, You're Really Late
Your Company's Got Talent: Let Them Shine!

Analytics
Branding
Brightcove Solution
Broadcasting
Cross-channel
Demand Generation
Demonstration
E-Commerce
Engagement
Global
Internal Communication
Live Stream
Mobile
Monetization
OTT
Production
Publishing
ROI
Scale
Security
Social
Storytelling
Technical
Training
Trends
Video Platform
Video Strategy

AGENDA