AGENDA

Tuesday, May 14, 2019
Registration7:00 AM - 6:00 PM
Breakfast8:00 AM - 9:00 AM
Morning Workshop: 4 Steps to Developing a Video Strategy9:00 AM - 12:00 PM
Morning Workshop: How to Script: Story for Branded Video Content9:00 AM - 12:00 PM
Morning Workshop: Designing the Right OTT Model from A to Z9:00 AM - 12:00 PM
Morning Workshop: Video Marketing Makeover Transforming Boring Case Studies and Testimonials into Stories that Inspire Action9:00 AM - 12:00 PM
Tech-a-Thon9:00 AM - 4:00 PM
Lunch12:00 PM - 1:00 PM
Afternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the Trenches1:00 PM - 4:00 PM
Afternoon Workshop: Getting Started with Live Video1:00 PM - 4:00 PM
Afternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales Process1:00 PM - 4:00 PM
Welcome Reception4:00 PM - 6:00 PM
Wednesday, May 15, 2019
Breakfast7:00 AM - 8:00 AM
Registration7:00 AM - 5:00 PM
Opening General Session8:00 AM - 8:45 AM
Video That Drives Customer Subscriptions: SEO, Content, Social on a Membership Journey9:00 AM - 9:45 AM
Setting Up Gallery Portals and In-Page Experiences9:00 AM - 9:45 AM
Going All In: Reducing the Cost/Complexity of Video Enterprise-Wide.9:00 AM - 9:45 AM
Next Generation Shopping: Using Video to Connect and Convert9:00 AM - 9:45 AM
Advances in Video Coding Technologies9:00 AM - 9:45 AM
Storytelling, Monetization, Distribution: 360 degree video9:00 AM - 9:45 AM
Networking Break9:45 AM - 11:00 AM
Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences11:00 AM - 11:45 AM
Engaging the Modern Buyer with Video11:00 AM - 11:45 AM
Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations 11:00 AM - 11:45 AM
Video + Marketing Automation = The Unstoppable Duo11:00 AM - 11:45 AM
The Neuroscience of Fandom11:00 AM - 11:45 AM
From Free Trial to Loyal Fan: The Life Cycle of a Subscriber11:00 AM - 11:45 AM
Lunch11:45 AM - 1:00 PM
Timeless Storytelling1:00 PM - 1:45 PM
The Brightcove Player Toolbox and A/B Testing 1:00 PM - 1:45 PM
In or Out? Finding the Production Model that Fits Your Culture and Budget1:00 PM - 1:45 PM
Under the Hood of Live Sports Online1:00 PM - 1:45 PM
Making Video Accessible to Everyone1:00 PM - 1:45 PM
Getting the Most Out of the Brightcove Media Module1:00 PM - 1:45 PM
General Session2:00 PM - 3:00 PM
Networking Break3:00 PM - 3:30 PM
The Future of Story: Innovations From Immersive to Delivery3:30 PM - 4:15 PM
Ask the Developers: Brightcove Developer Panel Discussion3:30 PM - 4:15 PM
Optimizing Delivery Platforms for Maximum Impact3:30 PM - 4:15 PM
Delivering Live and VOD Solutions to Customers with High Security Requirements3:30 PM - 4:15 PM
Maximize Your Live Stream ROI through Social Media 3:30 PM - 4:15 PM
Data Driven Video Marketing: From Concept to Creative3:30 PM - 4:15 PM
Staying Ahead of the Training Curve4:30 PM - 5:15 PM
Connecting Across Channels and Devices4:30 PM - 5:15 PM
Devising an Effective Video Strategy4:30 PM - 5:15 PM
Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy4:30 PM - 5:15 PM
Welcome to the Party, You're Late, You're Really Late4:30 PM - 5:15 PM
PLAY Party5:15 PM - 9:00 PM
Thursday, May 16, 2019
Registration7:00 AM - 12:00 PM
Breakfast7:30 AM - 8:30 AM
General Session8:30 AM - 9:30 AM
Networking Break9:30 AM - 10:00 AM
Monitoring the Internet at Scale and Advanced Playback Authorization10:00 AM - 10:45 AM
Best Practices for Customizing and Deploying Brightcove Player10:00 AM - 10:45 AM
Think Like a Journalist: How to Tell Better Brand Stories10:00 AM - 10:45 AM
Mining the Max Out of Apps10:00 AM - 10:45 AM
The Next Generation of Event Marketing10:00 AM - 10:45 AM
Your Company's Got Talent: Let Them Shine!10:00 AM - 10:45 AM
Creating and Winning With Mobile First Video11:00 AM - 11:45 AM
Understand the Magic Behind Context Aware Encoding 11:00 AM - 11:45 AM
Evolving the Publishing Business Model11:00 AM - 11:45 AM
Many Locations, One Brand11:00 AM - 11:45 AM
Keep it Lean - Delivering and Maintaining an OTT Service at National Scale11:00 AM - 11:45 AM
Driving Attendance and Engagement with Live stream11:00 AM - 11:45 AM
Lunch11:45 AM - 1:00 PM
Level Up @ Lunch11:45 AM - 1:00 PM
Optimizing Video for Maximum Eyeball Reach1:00 PM - 1:45 PM
From 50 to 50K: Delivering High Quality Video Experiences at Scale1:00 PM - 1:45 PM
Inside End User Testing1:00 PM - 1:45 PM
Video without Boundaries1:00 PM - 1:45 PM
New Approaches to Content Creation1:00 PM - 1:45 PM
The Economics of User-Generated Content1:00 PM - 1:45 PM
Protect your Content with Digital Rights Management2:00 PM - 2:45 PM
Brightcove Native Player SDKs and the New SSAI Plugin2:00 PM - 2:45 PM
Controlled Chaos: Running a Lean, Global Video Operation2:00 PM - 2:45 PM
Improving Video Quality and Experience2:00 PM - 2:45 PM
Getting the Most Out of Your Video Budget2:00 PM - 2:45 PM
Driving Net-New Viewers2:00 PM - 2:45 PM
Tuesday, May 14, 2019
7:00 AM - 6:00 PM
2nd Floor Foyer
8:00 AM - 9:00 AM
PLAYGROUND
9:00 AM - 12:00 PM
Workshop
Back Bay B
Workshop
Back Bay D
Workshop
Fairfax
Workshop
Back Bay C
9:00 AM - 4:00 PM
Workshop
Back Bay A
12:00 PM - 1:00 PM
Independence
1:00 PM - 4:00 PM
Workshop
Back Bay D
Workshop
Back Bay C
Workshop
Back Bay B
4:00 PM - 6:00 PM
PLAYGROUND
Wednesday, May 15, 2019
7:00 AM - 8:00 AM
PLAYGROUND
7:00 AM - 5:00 PM
2nd Floor Foyer
8:00 AM - 8:45 AM
Keynote
Grand Ballroom
9:00 AM - 9:45 AM
Marketing & Sales
Case Study
Back Bay D
Practitioner
Demonstration
Back Bay A
Enterprise Communications & Training
Panel
Commonwealth
Marketing & Sales
Case Study
Back Bay B
Tech Talk
Tech Talk
Fairfax
Media
Case Study
Back Bay C
9:45 AM - 11:00 AM
PLAYGROUND
11:00 AM - 11:45 AM
Enterprise Communications & Training
Industry Expert
Fairfax
Marketing & Sales
Industry Expert
Back Bay B
Media
Case Study
Back Bay D
Practitioner
Demonstration
Commonwealth
Break-through
Industry Expert
Back Bay A
Media
Panel
Back Bay C
11:45 AM - 1:00 PM
Independence
1:00 PM - 1:45 PM
Marketing & Sales
Industry Expert
Back Bay A
Tech Talk
Tech Talk
Commonwealth
Enterprise Communications & Training
Panel
Back Bay C
Media
Case Study
Back Bay D
Break-through
Case Study
Back Bay B
Practitioner
Demonstration
Fairfax
2:00 PM - 3:00 PM
Keynote
Grand Ballroom
3:00 PM - 3:30 PM
PLAYGROUND
3:30 PM - 4:15 PM
Marketing & Sales
Industry Expert
Fairfax
Tech Talk
Tech Talk
Commonwealth
Media
Case Study
Back Bay C
Enterprise Communications & Training
Case Study
Back Bay B
Practitioner
Demonstration
Back Bay A
Marketing & Sales
Case Study
Back Bay D
4:30 PM - 5:15 PM
Enterprise Communications & Training
Case Study
Back Bay B
Media
Case Study
Back Bay C
Marketing & Sales
Panel
Commonwealth
Marketing & Sales
Industry Expert
Back Bay D
Break-through
Case Study
Back Bay A
5:15 PM - 9:00 PM
Grand Ballroom
Thursday, May 16, 2019
7:00 AM - 12:00 PM
2nd Floor Foyer
7:30 AM - 8:30 AM
PLAYGROUND
8:30 AM - 9:30 AM
Keynote
Grand Ballroom
9:30 AM - 10:00 AM
PLAYGROUND
10:00 AM - 10:45 AM
Tech Talk
Tech Talk
Commonwealth
Practitioner
Demonstration
Fairfax
Marketing & Sales
Industry Expert
Back Bay A
Media
Panel
Back Bay C
Marketing & Sales
Case Study
Back Bay D
Enterprise Communications & Training
Case Study
Back Bay B
11:00 AM - 11:45 AM
Marketing & Sales
Industry Expert
Fairfax
Practitioner
Demonstration
Commonwealth
Media
Panel
Back Bay C
Enterprise Communications & Training
Case Study
Back Bay A
Media
Case Study
Back Bay B
Break-through
Panel
Back Bay D
11:45 AM - 1:00 PM
PLAYGROUND
Republic
1:00 PM - 1:45 PM
Media
Case Study
Back Bay D
Enterprise Communications & Training
Panel
Commonwealth
Tech Talk
Tech Talk
Back Bay A
Marketing & Sales
Case Study
Back Bay B
Marketing & Sales
Industry Expert
Fairfax
Break-through
Case Study
Back Bay C
2:00 PM - 2:45 PM
Practitioner
Demonstration
Back Bay A
Tech Talk
Tech Talk
Fairfax
Enterprise Communications & Training
Panel
Commonwealth
Media
Case Study
Back Bay B
Marketing & Sales
Case Study
Back Bay D
Media
Panel
Back Bay C