AGENDA

Tuesday, May 14, 2019
Tuesday, May 14, 2019, 7:30 AM - 8:00 PM Registration
Tuesday, May 14, 2019, 8:00 AM - 9:00 AM Breakfast
Tuesday, May 14, 2019, 9:00 AM - 12:00 PM Morning Workshop: Video Marketing Makeover: Transforming Boring Case Studies and Testimonials into Stories That Inspire Action
Tuesday, May 14, 2019, 9:00 AM - 12:00 PM Morning Workshop: 4 Steps to Developing a Video Strategy
Tuesday, May 14, 2019, 9:00 AM - 12:00 PM Morning Workshop: Designing the Right OTT Model from A to Z
Tuesday, May 14, 2019, 9:00 AM - 12:00 PM Morning Workshop: How to Script: Story for Branded Video Content
Tuesday, May 14, 2019, 9:00 AM - 4:00 PM Tech-a-Thon
Tuesday, May 14, 2019, 12:00 PM - 1:00 PM Lunch
Tuesday, May 14, 2019, 1:00 PM - 4:00 PM Afternoon Workshop: Getting Started with Live Video
Tuesday, May 14, 2019, 1:00 PM - 4:00 PM Afternoon Workshop: Corporate Video Production Boot Camp: Practical Tips and Techniques from the Trenches
Tuesday, May 14, 2019, 1:00 PM - 4:00 PM Afternoon Workshop: The Visual Sale: How to Masterfully Develop a Culture of Using Video Throughout Your Entire Sales Process
Tuesday, May 14, 2019, 4:00 PM - 6:00 PM Happy Hour
Wednesday, May 15, 2019
Wednesday, May 15, 2019, 7:00 AM - 8:00 AM Registration
Wednesday, May 15, 2019, 8:00 AM - 8:45 AM Opening General Session
Wednesday, May 15, 2019, 9:00 AM - 9:45 AM Advances in Video Coding Technologies
Wednesday, May 15, 2019, 9:00 AM - 9:45 AM Going All In: Reducing the Cost/Complexity of Video with a Single Platform
Wednesday, May 15, 2019, 9:00 AM - 9:45 AM Storytelling, Monetization, Distribution: How the Blick-Group works with 360 degree video
Wednesday, May 15, 2019, 9:00 AM - 9:45 AM Next Generation Shopping: How Top Ecommerce Brands Use Video to Connect and Convert
Wednesday, May 15, 2019, 9:00 AM - 9:45 AM Videos That Drives Customer Subscriptions: SEO, Content, Social on a Membership Journey
Wednesday, May 15, 2019, 9:00 AM - 9:45 AM Setting Up a Gallery Portals and In-Page Experiences
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM Beyond Information: Nine Ways to Use Video to Engage, Connect, and Breakthrough to Your Internal and External Audiences
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM Under the Hood of Live Sports Online
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM Setting Up Marketing Automation Platform Integrations
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM From Free Trial to Loyal Fan: The Life Cycle of a Subscriber
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM Engaging the Modern Buyer with Video
Wednesday, May 15, 2019, 11:00 AM - 11:45 AM Video Marketing's New Frontier: Content With No Screens
Wednesday, May 15, 2019, 11:45 AM - 1:00 PM Lunch & Sponsor Talks with Katie Martell
Wednesday, May 15, 2019, 11:45 AM - 1:00 PM Lunch
Wednesday, May 15, 2019, 1:00 PM - 1:45 PM In or Out? Finding the Production Model that Fits Your Culture and Your Budget
Wednesday, May 15, 2019, 1:00 PM - 1:45 PM The Brightcove Player Toolbox
Wednesday, May 15, 2019, 1:00 PM - 1:45 PM Timeless Storytelling: How to Create a Visual Brand that is Built to Last in the Visual Age
Wednesday, May 15, 2019, 1:00 PM - 1:45 PM Exceeding Today's Impossible-to-meet, Multi-channel, Interactive Audience Expectations
Wednesday, May 15, 2019, 1:00 PM - 1:45 PM Making Video Accessible to Everyone
Wednesday, May 15, 2019, 1:00 PM - 1:45 PM Getting the Most Out of the Brightcove Media Module
Wednesday, May 15, 2019, 2:00 PM - 2:45 PM General Session
Wednesday, May 15, 2019, 3:30 PM - 4:15 PM Player Delivery Test
Wednesday, May 15, 2019, 3:30 PM - 4:15 PM Optimizing Business Models for OTT
Wednesday, May 15, 2019, 3:30 PM - 4:15 PM Getting Started with Live Stream
Wednesday, May 15, 2019, 3:30 PM - 4:15 PM Curiosity Factors the Psychological Phenomena Creative Brands Employ to Earn and Own Attention in a Noisy World
Wednesday, May 15, 2019, 3:30 PM - 4:15 PM Delivering Live and VOD Solutions to Customers with High Security Requirements
Wednesday, May 15, 2019, 4:30 PM - 5:15 PM Cut Out The Cut Through
Wednesday, May 15, 2019, 4:30 PM - 5:15 PM Staying Ahead of the Traning Curve
Wednesday, May 15, 2019, 4:30 PM - 5:15 PM Connecting Across Channels and Devices
Wednesday, May 15, 2019, 4:30 PM - 5:15 PM Frankly My Dear, I Don't Give a Damn: How to Use Video to Defeat Buyer Apathy
Wednesday, May 15, 2019, 4:30 PM - 5:15 PM The Drum Roundtable
Wednesday, May 15, 2019, 5:15 PM - 9:00 PM PLAY Party
Thursday, May 16, 2019
Thursday, May 16, 2019, 7:00 AM - 8:30 AM Breakfast
Thursday, May 16, 2019, 8:30 AM - 9:30 AM General Session
Thursday, May 16, 2019, 10:00 AM - 10:45 AM Monitoring the Internet at Scale
Thursday, May 16, 2019, 10:00 AM - 10:45 AM Your Company's Got Talent: Let Them Shine!
Thursday, May 16, 2019, 10:00 AM - 10:45 AM Mining the Max Out of Apps
Thursday, May 16, 2019, 10:00 AM - 10:45 AM Best Practices for Customizing and Deploying Brightcove Player
Thursday, May 16, 2019, 10:00 AM - 10:45 AM The Next Generation of Event Marketing
Thursday, May 16, 2019, 10:00 AM - 10:45 AM Think Like a Journalist: How to Tell Better Brand Stories
Thursday, May 16, 2019, 11:00 AM - 11:45 AM Many Kitchens, One Brand
Thursday, May 16, 2019, 11:00 AM - 11:45 AM Understanding and Using Context Aware Encoding
Thursday, May 16, 2019, 11:00 AM - 11:45 AM Evolving the Publishing Business Model
Thursday, May 16, 2019, 11:00 AM - 11:45 AM Driving Attendance and Engagement with Live stream
Thursday, May 16, 2019, 11:00 AM - 11:45 AM Creating and Winning With Mobile First Video
Thursday, May 16, 2019, 11:00 AM - 11:45 AM Lean Development SSAI Workflow
Thursday, May 16, 2019, 11:45 AM - 1:00 PM Lunch
Thursday, May 16, 2019, 11:45 AM - 1:00 PM Lunch & Sponsor Talks with Katie Martell
Thursday, May 16, 2019, 1:00 PM - 1:45 PM Smooth Streaming
Thursday, May 16, 2019, 1:00 PM - 1:45 PM Controlled Chaos: Running a Lean, Global Video Operation
Thursday, May 16, 2019, 1:00 PM - 1:45 PM Personalizing the Customer Experience
Thursday, May 16, 2019, 1:00 PM - 1:45 PM Redefining Media - Managing Video Strategy Across Publishing and Broadcasting Models
Thursday, May 16, 2019, 1:00 PM - 1:45 PM Media Case Study
Thursday, May 16, 2019, 1:00 PM - 1:45 PM Video without Boundaries
Thursday, May 16, 2019, 2:00 PM - 2:45 PM Getting the Most Out of Your Video Budget
Thursday, May 16, 2019, 2:00 PM - 2:45 PM Protect your content with Digital Rights Management
Thursday, May 16, 2019, 2:00 PM - 2:45 PM Brightcove Native Player SDKs and the New SSAI Plugin
Thursday, May 16, 2019, 2:00 PM - 2:45 PM TBD
Thursday, May 16, 2019, 2:00 PM - 2:45 PM The Economics of User-Generated Content
Thursday, May 16, 2019, 2:00 PM - 2:45 PM Reaching a Diverse Audience with Live Streaming
Thursday, May 16, 2019, 4:00 PM - 4:45 PM Data Driven Video Marketing
Thursday, May 16, 2019, 4:00 PM - 4:45 PM Tech Talk
Thursday, May 16, 2019, 4:00 PM - 4:45 PM The Neurosciene of Fandom
Thursday, May 16, 2019, 4:00 PM - 4:45 PM From 50 to 50K: Delivering High Quality Video Experiences at Scale
Tuesday, May 14, 2019
7:30 AM - 8:00 PM
8:00 AM - 9:00 AM
9:00 AM - 12:00 PM
Workshop
Workshop
Workshop
Workshop
9:00 AM - 4:00 PM
Workshop
12:00 PM - 1:00 PM
1:00 PM - 4:00 PM
Workshop
Workshop
Workshop
4:00 PM - 6:00 PM
Wednesday, May 15, 2019
7:00 AM - 8:00 AM
8:00 AM - 8:45 AM
Keynote
9:00 AM - 9:45 AM
Tech Talk
Enterprise Communications
Panel
Media
Case Study
Digital Marketing
Case Study
Digital Marketing
Case Study
Practitioner
Demonstration
11:00 AM - 11:45 AM
Industry Expert
Media
Case Study
Practitioner
Demonstration
Media
Panel
Digital Marketing
Industry Expert
Break-through
Industry Expert
11:45 AM - 1:00 PM
1:00 PM - 1:45 PM
Enterprise Communications
Panel
Tech Talk
Tech Talk
Digital Marketing
Industry Expert
Media
Case Study
Break-through
Case Study
Practitioner
Demonstration
2:00 PM - 2:45 PM
Keynote
3:30 PM - 4:15 PM
Tech Talk
Tech Talk
Media
Case Study
Practitioner
Demonstration
Break-through
Industry Expert
Enterprise Communications
Case Study
4:30 PM - 5:15 PM
Break-through
Case Study
Enterprise Communications
Case Study
Media
Case Study
Digital Marketing
Industry Expert
Digital Marketing
Panel
5:15 PM - 9:00 PM
Thursday, May 16, 2019
7:00 AM - 8:30 AM
8:30 AM - 9:30 AM
Keynote
10:00 AM - 10:45 AM
Tech Talk
Tech Talk
Enterprise Communications
Panel
Media
Case Study
Practitioner
Demonstration
Digital Marketing
Case Study
Digital Marketing
Industry Expert
11:00 AM - 11:45 AM
Enterprise Communications
Case Study
Practitioner
Demonstration
Media
Panel
Break-through
Panel
Digital Marketing
Industry Expert
Media
Case Study
11:45 AM - 1:00 PM
1:00 PM - 1:45 PM
Tech Talk
Tech Talk
Enterprise Communications
Case Study
Digital Marketing
Case Study
Media
Case Study
Media
Digital Marketing
Case Study
2:00 PM - 2:45 PM
Digital Marketing
Panel
Practitioner
Demonstration
Tech Talk
Tech Talk
Break-through
Case Study
Media
Case Study
4:00 PM - 4:45 PM
Digital Marketing
Case Study
Tech Talk
Tech Talk
Break-through
Industry Expert
Enterprise Communications
Panel