Jonathan Hurd has been a Director at Altman Vilandrie & Company (AV&Co.)—a 140-person strategy consulting firm focused on technology, media, and telecom—since 2006. He has more than 25 years of consulting and industry experience in communications, media and related technology sectors. Jonathan’s primary areas of expertise include corporate strategy, product innovation, marketing management, customer segmentation, pricing strategy, and new business planning and development. Jonathan has recently been leading AV&Co.’s unique proprietary consumer survey and simulation techniques, working with video distributors on product design and pricing of traditional and “over-the-top” video services, and advising broadcast and cable TV networks on product and pricing strategy for video offers. Jonathan is a member of the National Academy of Television Arts and Sciences, the group charged with investigating and selecting EMMY award recipients for innovative TV technology. Prior to joining AV&Co., Jonathan was a Vice President with ADVENTIS, a TMT-focused strategy firm, and was a partner at Mercer Management Consulting. He has also served as Vice President of Marketing for a computer peripherals manufacturer, and held marketing and strategic planning positions at Lotus Development Corporation. In addition, he has been a software development manager in industries including financial services, computer peripherals, and video game development—he designed and created the Atari arcade video game “Food Fight”. Jonathan received a BS in Computer Science and Engineering from MIT, where his thesis advisor was Nicholas Negroponte of the Media Lab, and an MBA from Harvard Business School, where he received First Year Honors. He is a member of the Eta Kappa Nu Electrical Engineering Honor Society and the Tau Beta Pi Engineering Honor Society.