Vice President of Digital Marketing and Social Media Manager
Sharifah Niles-Lane is the Vice President of Digital Marketing and Social Media Manager at Eastern Bank, the oldest and largest mutual bank in the country. Sharifah brings 15 years of digital and content marketing experience and a proven track record of success to the bank. In her role, Sharifah identifies and executes innovative digital strategies to market Eastern Bank’s outstanding legacy, values, and mission.
Prior to joining Eastern Bank, Sharifah has held roles leading digital marketing and social media strategy at Liberty Mutual Insurance, Houghton Mifflin Harcourt and John Hancock, where she won various industry awards for her outstanding work and demonstrated expertise. Over the years, Sharifah has been instrumental in leading strategies and campaigns for many brands and partnerships such as Showtime, Universal Music – Decca, The Oprah Winfrey Show’s “No Phone Zone” Campaign, The Boston Marathon, Curious George and most recently, Eastern Bank’s social media strategy with David Ortiz.
Sharifah graduated Magna Cum Laude from Newbury College in Brookline, MA, with a BA in Communications. She has a passion for mentorship and community service and currently serves on the board of advisors for the Greater Boston YMCA-Dorchester and the City Year Seven Generations Board.