Annemarie O’Brien is an award-winning author and marketing professional with twenty-plus years of global brand experience. Currently, she is a global senior product manager at Bio-Rad where she creates video story content and global Marketo campaigns to engage and nurture prospects. Annemarie has a BBA in marketing, an MBA in international business, and an MFA in writing. She teaches story marketing at Stanford Continuing Studies and writing courses at UC Berkeley Continuing Studies and Pixar. She is a frequent conference speaker on story marketing.