Case Study: How ITV Went Fom Free-to-Air to International Streaming Success
Date & Time
Wednesday, May 20, 2020, 2:00 PM - 2:45 PM
ITV has developed a video strategy that's redefining consumption for long- and short-form entertainment, news and sports content. With native apps to captivate audiences, they are raising the bar on innovation in viewer engagment and advertising. Using the Love Island phenomenon, we will examine how they made the leap from free-to-air to international streaming success.