AGENDA

Choose sessions from five content tracks offered at PLAY 2020: 

INSPIRE

Reach, connect and ignite audiences with video - it will move, motivate and persuade them like nothing else. Everyone loves a great story, and video tells them best. At PLAY 2020 you'll be inspired - and you'll leave with the tools to inspire others.

INNOVATE

Video is powerful, but the right strategy can take it to a whole different level. These sessions will give you ideas for how to build new business strategies and approaches to harness the power of video. Supercharge your program and drive amazing results.

INTEGRATE

Video is incredibly effective at solving business problems, but it takes a fundamental shift in your approach to become a video-first company. This track will show you how to incorporate video across your organization consistently and effectively, so it becomes your first thought, not an afterthought.

IMPACT

One of the many great things about video is you never have to wonder if it’s working. It gives you all the information you need to know - and to make it work even harder. With video, you can drive revenue through advertising, subscriptions, e-commerce and more, while generating viewer data to make sure it lands with maximum impact.

INSIGHT

Get technical with the sharpest developer minds in video. Hear their thoughts on the latest tech topics or go to a Q&A session and pick their gigantic brains.

Monday, May 18, 2020
Registration12:00 PM - 6:00 PM
Brainstorm Better: 500+ Content Ideas in 3 Hours1:00 PM - 4:00 PM
Streaming OTT Demos: A Hands-On Experience1:00 PM - 4:00 PM
Tackling Today’s Video Advertising Challenges and Opportunities1:00 PM - 4:00 PM
What's Your Video Strategy?1:00 PM - 4:00 PM
Welcome Reception4:00 PM - 6:00 PM
Tuesday, May 19, 2020
Registration7:00 AM - 7:00 PM
Breakfast8:00 AM - 9:00 AM
Opening General Session9:00 AM - 9:45 AM
From Launch to Loyal Fans: How to Build and Optimize Your OTT Service10:00 AM - 10:45 AM
Breakout Session 10:00 AM - 10:45 AM
Breakout Session10:00 AM - 10:45 AM
Breakout Session10:00 AM - 10:45 AM
The Key to Creating Great Thought Leadership Videos? Planning10:00 AM - 10:45 AM
The Future of Video Encoding11:00 AM - 11:45 AM
Innovating on a Global Scale: Dell's Video Journey11:00 AM - 11:45 AM
The Biggest Audience in 2020 is Watching Connected TV11:00 AM - 11:45 AM
How to Identify a Great Story and Tell it with Video11:00 AM - 11:45 AM
UGC: Your Highest-Performing Content Can Come From Anyone - For Free11:00 AM - 11:45 AM
Lunch11:45 AM - 1:00 PM
Breakout Session1:00 PM - 1:45 PM
Breakout Session1:00 PM - 1:45 PM
Breakout Session1:00 PM - 1:45 PM
The Right Video Content for Every Stage in the Funnel1:00 PM - 1:45 PM
Everyone Can Be Part of the Video Revolution - Starting Right Now1:00 PM - 1:45 PM
General Session2:00 PM - 3:00 PM
Networking Break3:00 PM - 3:30 PM
Developing A Winning Video Team To Create Scalable Content3:30 PM - 4:15 PM
Breakout Session3:30 PM - 4:15 PM
Create a Multi-Channel Live Strategy and Maximize Revenue3:30 PM - 4:15 PM
Breakout Session3:30 PM - 4:15 PM
Brightcove Live Streaming and SSAI Updates and New Features3:30 PM - 4:15 PM
The Details Are in the Data: A Data-Driven Approach to Video3:30 PM - 4:15 PM
What Makes a Winning OTT App?4:30 PM - 5:15 PM
Telling Stories that Captivate and Drive Results4:30 PM - 5:15 PM
Advances in Video Transcoding Technologies4:30 PM - 5:15 PM
Breakout Session4:30 PM - 5:15 PM
From the Field to the Fans: Sports and the Direct to Consumer Model4:30 PM - 5:15 PM
Happy Hour5:15 PM - 6:15 PM
PLAY Party6:30 PM - 9:30 PM
Wednesday, May 20, 2020
Registration7:30 AM - 2:00 PM
Breakfast8:00 AM - 9:00 AM
Beyond Data: Understanding and Using Brightcove Campaign Analytics9:00 AM - 9:45 AM
License, Produce or Syndicate Content? What You Need to Know9:00 AM - 9:45 AM
Brightcove's Contributions to Open-Source and Web Standards9:00 AM - 9:45 AM
Perspectives on Thinking Outside the Video Box9:00 AM - 9:45 AM
Why Your B2B Business Should Be Live Streaming9:00 AM - 9:45 AM
Driving Results Through Diversity10:00 AM - 10:45 AM
How Deloitte is Optimizing Enterprise Communications with Video10:00 AM - 10:45 AM
Ad Monetization trends and considerations 10:00 AM - 10:45 AM
Building a Better Player for a Better Viewer Experience10:00 AM - 10:45 AM
The Right Message for the Right Audience: Telling a Great Product Story10:00 AM - 10:45 AM
Breakout Session11:00 AM - 11:45 AM
Latest Trends in OTT Video11:00 AM - 11:45 AM
Ask the Engineers11:00 AM - 11:45 AM
The Solution to Virtually Every Business Problem Lies in Video11:00 AM - 11:45 AM
Creating Content Marketing that Moves Your Audience11:00 AM - 11:45 AM
Lunch11:45 AM - 1:00 PM
Breakout Session1:00 PM - 1:45 PM
More Brain, Less Storm: Improving the Creative Process1:00 PM - 1:45 PM
How Leading Companies are Using Video to Engage Every Employee1:00 PM - 1:45 PM
All in on AVOD: The Rise of Ad-Supported Video on Demand1:00 PM - 1:45 PM
Introduction to Delivery Rules:How Seven West Media is Optimizing Playback Experiences1:00 PM - 1:45 PM
Creating a Great Online Shopping Experience with Video2:00 PM - 2:45 PM
Activate, Motivate & Measure - Using AI to Drive Engagement2:00 PM - 2:45 PM
Case Study: How ITV Went Fom Free-to-Air to International Streaming Success2:00 PM - 2:45 PM
Breakout Session2:00 PM - 2:45 PM
Getting More Bang for your Video Buck2:00 PM - 2:45 PM
Closing General Session3:00 PM - 3:45 PM
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