Registration Open

Join us on May 22nd and 23rd, 2017 in Boston, MA for an exclusive, global gathering of customers, partners, and industry leaders at the forefront of the online video revolution.

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Agenda

We are constantly adding sessions. Check back often.

May 21, 2017: Pre-conference Activities

  4pm-6:30pm

Early Registration at the Fairmont Copley Plaza


  7pm–9pm

Opening Reception at the Red Lantern

May 22, 2017 at the Fairmont Copley Plaza

Sort by track

  7am

Registration


  8am

Breakfast and Partner Expo


  9am

Morning Blockbuster

  • James McQuivey, Vice President, Principal Analyst Serving CMO Professionals
  • David Mendels, CEO, Brightcove

  10:30am

Sponsorship Intermission

  11am

Monetization

The Winning Video Experiences in 2017: What Does the Data Say?

Digital Marketing

Coming To You Live

Digital Marketing

Buy Buy Baby

Ad Ops

The Video Ad Ops Health Check

  11am

Monetization

The Winning Video Experiences in 2017: What Does the Data Say?

Industry analysts and Brightcove customers review data and strategies that explain how some video services are creating the experiences that win with viewers and advertisers

  11am

Digital Marketing

Coming To You Live

From live events, to executive town halls, to shoppable fashion shows—learn how live streaming video creates buzz, strengthens communities, and drives high engagement across all your audiences.

Digital Marketing

Buy Buy Baby

Video enhances the consumer experience, lowers basket abandonment rates, increases overall cart size, and builds customer loyalty. Hear how Brightcove customers are using video to bring products to life and create hyper-engaged viewers.

  11am

Ad Ops

The Video Ad Ops Health Check

A discussion of pain points experienced by ad-supported video businesses and how they have been addressed.

  12pm

Intermission

Lunch

  1pm

Monetization

How We Went OTT

Digital Marketing

Coming Soon

Digital Marketing

They Like Us, They Really Like Us

Ad Ops

Striving for Campaign Management Perfection

  1pm

Monetization

How We Went OTT

In a reprise of the most popular session from last year, executives from 3 new and exciting OTT services explain how they built their service and are going to market

  1pm

Digital Marketing

Coming Soon

Digital Marketing

They Like Us, They Really Like Us

A 5% increase in customer retention can increase company profitability by 75%, according to Bain & Co. Hear how smart businesses are inspiring and educating their customers through video.

  1pm

Ad Ops

Striving for Campaign Management Perfection

What are the best practices for avoiding under-delivery, errors, lost revenue and addressing discrepancies


  2pm

Monetization

Opportunities in Live

Digital Marketing

Beyond Basic Training

Digital Marketing

Talking About My Demand Generation

Ad Ops

Key Topics: Viewability & The Server-Side Future

  2pm

Monetization

Opportunities in Live

How are content owners that specialize in live events or live simulcast setting up and monetizing their services?

  2pm

Digital Marketing

Beyond Basic Training

Employees are a company's most valuable asset. Learn how companies are using video as a key component for training and communicating with employees for knowledge sharing, team building, and brand consistency.

Digital Marketing

Talking About My Demand Generation

Video has been proven to advance ABM campaigns, increase email engagement, and drive online conversions. Hear real world practitioner stories and gain valuable tips and tricks for success in your own campaigns.

  2pm

Ad Ops

Viewability

Understanding the key stats and trends related to video viewability and viewability guarantees and make-goods

Ad Ops

The Server-Side Future

SSAI has proven benefits for UX and for revenue. What does the next phase of SSAI look like?

  2:45pm

Intermission

Sponsorship Intermission

  3:30pm

Monetization

Breaking Out: Differentiating with the Right UX for Your Audience & 360° Video

Digital Marketing

Innovators: Tear Down That Wall

Digital Marketing

Get Connected

Ad Ops

Key Topics: Programmatic & Cross Platform Live and VOD

  3:30pm

Monetization

Differentiating With the Right UX for Your Audience

Emerging OTT service Dekkho explains how market forces in their region drove the need for their unique UX

Monetization

Differentiating With 360° Video

What UX and monetization benefits can be found in the 360° video version of this popular magazine?

  3:30pm

Digital Marketing

Innovators: Tear Down That Wall

Visionaries throughout history have dreamed of new ways to communicate. Customers in this session will illustrate how they've used video to turn their visions into reality in hopes of inspiring you to build the future you see.

Digital Marketing

Get Connected

It's no surprise that connecting video with your existing tech stack improves business returns for marketing and enterprise communications. This session will detail real-world examples of companies capitalizing on their video investments through tech stack integrations.

  3:30pm

Ad Ops

Programmatic

How is the growth in programmatic video advertising impacting revenue, ad ops teams and viewers

Ad Ops

Cross Platform Live and VOD

What obstacles stand in the way of simpler cross-platform IOs and campaign delivery


  4:30pm

Afternoon Blockbuster


  5:30pm–7:30pm

Let's PLAY Party

May 23, 2017 at the Fairmont Copley Plaza

Sort by track

  7am

Registration


  8am

Breakfast and Partner Expo


  9am

End User

Take Engagement to the Next Level

End User

Get Started with Live Streaming

Developer

Creating Custom Player Plugins

  9am

End User

Take Engagement to the Next Level

Boost engagement with quick and easy built in tools. In this session you'll learn how simple it is to launch a Gallery site, host a live event, embed calls-to-action, and more.

End User

Get Started with Live Streaming

In this end-to-end demo we'll walk through how to set up a software based encoder to send your RTMP stream to Brightcove and how to use the studio to create and publish your live streaming event in no time.

  9am

Developer

Creating Custom Player Plugins

Join us to hear why you should be creating custom plugins and how to develop and implement custom plugins for the Brightcove player using the Plugin Generator.


  10am

End User

Displaying Ads with the IMA Plugin

End User

Amp Up Your Marketing Automation Strategy

Developer

Working with the iOS Native Player SDK

  10am

End User

Displaying Ads with the IMA Plugin

Check out how you can quickly and easily deliver ads in your Brigthcove Player by configuring the IMA plugin.

End User

Amp Up Your Marketing Automation Strategy

Turn your videos into lead-generating power houses and use the data to transform your entire strategy. We'll dive into how to use video data in lead scoring, nuture programs, and email campaigns. Plus, we'll walk through how to set up a campaign and lead scoring model that includes video data.

  10am

Developer

Working with the iOS Native Player SDK

Learn the basics of working with the iOS Native Player, and dive into some new features like offline playback with DRM, 360° video, and buffer optimization.


  11am

End User

Hidden Gems of the Brightcove Player

End User

Increase Your Reach with Social Distribution

Developer

Customizing Controls for Android TV & Learn to Play 360° Video

  11am

End User

Hidden Gems of the Brightcove Player

This jam-packed session will teach you how to use cue points, experiment with multiple audio tracks, give your viewers more navigation options with chaptered video, and allow your users to choose the playback quality that suits their needs by providing a rendition selection control on your player.

End User

Increase Your Reach with Social Distribution

Automate the distribution of your videos to multiple social platforms with the help of Brightcove Social. We'll walk through a demo of the new tool and review best practices for video editing and sharing on Facebook, YouTube, and Twitter.

  11am

Developer

Customizing Controls for Android TV & Learn to Play 360° Video

Learn how to create custom controls for the Android TV and playing 360° video using the Native SDK for Android.

  12pm

Intermission

Lunch

  1pm

End User

Understanding Your Content Protection Options

End User

Quality Experience Metrics 101

Developer

Styling the Brightcove Player

  1pm

End User

Understanding Your Content Protection Options

Wondering what level of effort you put into protecting your content? We've got answers. We'll talk through how to provide the security required to cover your contractual obligations, while adding little or no overhead to the Web, App, and OTT experience, all while using options within Video Cloud.

End User

Quality Experience Metrics 101

Quality of Experience metrics can help you dramatically improve the playback experience. Learn the basics, which metrics matter most experience, and how to use the new Studio Quality report and the Analytics API to monitor and improve your users playback experience.

  1pm

Developer

Styling the Brightcove Player

Join us to learn how to customize the look and feel of both native and custom components of your Brightcove player using VideoJS CSS elements.


  2pm

End User

Monetize all the Streams

End User

Paths to Success with Brightcove

Developer

Customizing Playlist Behavior

  2pm

End User

Monetize all the Streams

In a world with an explosion of devices, how do you deliver a consistent video experience to your end users? How do you protect your content, measure your audience, and advertise effectively? Learn how Brightcove is enabling its customers to meet these challenges, now and into the future.

End User

Paths to Success with Brightcove

We've got your back! In this session you'll learn how we can help you develop a successful video strategy. We'll outline key initiatives, programs, and tools that Brightcove offers, review strategy best practices, and highlight some customer success stories.

  2pm

Developer

Customizing Playlist Behavior

Advanced development of playlist players, including positioning, styling, and programmatic control of playlists

  2:45pm

Intermission

Sponsorship Intermission

  3:30pm

End User

Immersive, Interactive and In-flight: The Latest in AR/VR and 360°

End User

TBD

Developer

Turn Your CMS into a Video Library Manager

  3:30pm

End User

Immersive, Interactive and In-flight: The Latest in AR/VR and 360°

Join us for a session on the state of the art in immersive video. From augmented reality (AR) applications, to virtual reality (VR) experiences and 360° video and the ad technologies therein, this session will explore the quickly evolving world of spatial video and how Brightcove can help you bring these experiences to market. We'll show the audience applications of the technology to include live, ad insertion and instant live-toVOD. Attendees will also drill down into the technical details around how Brightcove is enabling our customers to deploy these immersive video experiences today.

End User

TBD

  3:30pm

Developer

Turn Your CMS into a Video Library Manager

Add to and manage your video library without leaving the comfort of your CMS! We'll show you how to use Brightcove APIs to steamline your workflow and use the Playback API to read your video catalog in apps and on your web properties.


  4:30pm

End User

TBD

Developer

An Introduction to Custom Reports and the Analytics API

Developer

Building a "Video Wall" in Less Than an Hour

  4:30pm

End User

TBD

  4:30pm

Developer

An Introduction to Custom Reports and the Analytics API

If you're looking to refine or measure your strategy, this session is for you. We'll walk you through how to create and schedule custom analytics reports. And, how to use the Analytics API to create popular video playlists and identify non-performing content.

Developer

Building a "Video Wall" in Less Than an Hour

Check out this hands-on session to learn how to create an OTT app. We'll walk through how to build a "video wall" that plays on any device and connect it to a Brightcove account with pre-populated videos so you have the end-to-end experience.

*Agenda subject to change.

Where to stay

PLAY will be held at the Fairmont Copley Plaza. Brightcove has secured a special rate of $349. Room rates are based upon availability and the discount expires after April 26, 2017.

How do I get there?