Registration Open

Join us on May 22nd and 23rd, 2017 in Boston, MA for an exclusive, global gathering of customers, partners, and industry leaders at the forefront of the online video revolution.

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BRIGHTCOVE PLAY IS SPONSORED BY

Agenda

We are constantly adding sessions. Check back often.

May 21, 2017: Pre-conference Activities

  4pm-6:30pm

Early Registration at the Fairmont Copley Plaza


  7pm–9pm

Opening Reception at the Red Lantern

May 22, 2017 at the Fairmont Copley Plaza

Sort by track

  7am

Registration


  8am

Breakfast and Partner Expo


  9am

Morning Blockbuster

  • James McQuivey, Vice President, Principal Analyst Serving CMO Professionals
  • David Mendels, CEO, Brightcove

  10:30am

Sponsorship Intermission

  11am

Monetization

Coming Soon

Digital Marketing

Coming To You Live

Digital Marketing

Buy Buy Baby

Ad Ops

Coming Soon

  11am

Monetization

Coming Soon

  11am

Digital Marketing

Coming To You Live

From live events, to executive town halls, to shoppable fashion shows—learn how live streaming video creates buzz, strengthens communities, and drives high engagement across all your audiences.

Digital Marketing

Buy Buy Baby

Video enhances the consumer experience, lowers basket abandonment rates, increases overall cart size, and builds customer loyalty. Hear how Brightcove customers are using video to bring products to life and create hyper-engaged viewers.

  11am

Ad Ops

Coming Soon

  12pm

Intermission

Lunch

  1pm

Monetization

Coming Soon

Digital Marketing

Get Connected

Digital Marketing

They Like Us, They Really Like Us

Ad Ops

Coming Soon

  1pm

Monetization

Coming Soon

  1pm

Digital Marketing

Get Connected

It's no surprise that connecting video with your existing tech stack improves business returns for marketing and enterprise communications. This session will detail real-world examples of companies capitalizing on their video investments through tech stack integrations.

Digital Marketing

They Like Us, They Really Like Us

A 5% increase in customer retention can increase company profitability by 75%, according to Bain & Co. Hear how smart businesses are inspiring and educating their customers through video.

  1pm

Ad Ops

Coming Soon


  2pm

Monetization

Coming Soon

Digital Marketing

Beyond Basic Training

Digital Marketing

Talking About My Demand Generation

Ad Ops

Coming Soon

  2pm

Monetization

Coming Soon

  2pm

Digital Marketing

Beyond Basic Training

Employees are a company's most valuable asset. Learn how companies are using video as a key component for training and communicating with employees for knowledge sharing, team building, and brand consistency.

Digital Marketing

Talking About My Demand Generation

Video has been proven to advance ABM campaigns, increase email engagement, and drive online conversions. Hear real world practitioner stories and gain valuable tips and tricks for success in your own campaigns.

  2pm

Ad Ops

Coming Soon

  2:45pm

Intermission

Sponsorship Intermission

  3:30pm

Monetization

Coming Soon

Digital Marketing

Innovators: Tear Down That Wall

Digital Marketing

Coming Soon

Ad Ops

Coming Soon

  3:30pm

Monetization

Coming Soon

  3:30pm

Digital Marketing

Innovators: Tear Down That Wall

Visionaries throughout history have dreamed of new ways to communicate. Customers in this session will illustrate how they've used video to turn their visions into reality in hopes of inspiring you to build the future you see.

Digital Marketing

Coming Soon

  3:30pm

Ad Ops

Coming Soon


  4:30pm

Afternoon Blockbuster


  5:30pm–7:30pm

Let's PLAY Party

Agenda: Day 2

Join us for an action-packed full day that will offer over 20 hands-on sessions targeted at Brightcove users and developers. Check back often for more info.

*Agenda subject to change.

Where to stay

PLAY will be held at the Fairmont Copley Plaza. Brightcove has secured a special rate of $349. Room rates are based upon availability and the discount expires after April 26, 2017.

How do I get there?