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Agenda

We are constantly adding sessions. Check back often.

May 21, 2017: Pre-conference Activities

  5pm-8pm

Early Registration at the Fairmont Copley Plaza


  7pm–9pm

Opening Reception at the Red Lantern

May 22, 2017 at the Fairmont Copley Plaza

Sort by track

  7am

Registration


  8am

Breakfast and Partner Expo


  9am

Morning Blockbuster

  • James McQuivey, Vice President, Principal Analyst Serving CMO Professionals
  • David Mendels, CEO, Brightcove

  10:30am

Sponsorship Intermission

  11am

Monetization

The Winning Video Experiences in 2017: What Does the Data Say?

Digital Marketing

Beyond Basic Training

Digital Marketing

Don't Make a Big Production of It

Ad Ops

The Video Ad Ops Health Check

  11am

Monetization

The Winning Video Experiences in 2017: What Does the Data Say?

Industry analysts and Brightcove customers review data and strategies that explain how some video services are creating the experiences that win with viewers and advertisers

  • Allison Stern, Co-Founder, Tubular Labs
  • Christian O’Toole - Director of Video Custom Content, Rodale
  • Joe Alicata - Chief Product Officer, Vox
  • Mike Green, VP Marketing & Business Development, Media, Brightcove

  11am

Digital Marketing

Beyond Basic Training

Employees are a company's most valuable asset. Learn how companies are using video as a key component for training and communicating with employees for knowledge sharing, team building, and brand consistency.

  • Glen Schwartz, Director, Global Corporate Communications, Dunkin’ Brands
  • Michael Weinstein, Manager Multimedia Services, Deloitte
Digital Marketing

Don't Make a Big Production of It

Thanks to innovative production options, video is no longer being seen as a budget breaker. The new crop of video production providers present real-life examples of how their customers have produced original, high performing video easily and without breaking their budgets.

  • Tim Norton, Founder & CEO, 90 Seconds
  • Mike Pritchett, CEO Shootsta

  11am

Ad Ops

The Video Ad Ops Health Check

A discussion of pain points experienced by ad-supported video businesses and how they have been addressed.

  • Gina Perino, VP Revenue Operations, Billboard & The Hollywood Reporter
  • Justin Orchard, Head of Sales Operations, Yahoo7

  12pm

Intermission

Lunch

  1pm

Monetization

How We Went OTT

Digital Marketing

Coming To You Live

Digital Marketing

Accelerated Production

Ad Ops

Striving for Campaign Management Perfection

  1pm

Monetization

How We Went OTT

In a reprise of the most popular session from last year, executives from 3 new and exciting OTT services explain how they built their service and are going to market

  • Titus Bicknell, CDO & EVP, Operations, RLJ Entertainment
  • Winradit Kasidit Kolasastraseni, SVP, Innovation - APAC, Discovery Networks
  • John Hogan, CTO, Stan
  • Luke Gaydon, VP, OTT Initiatives, Brightcove

  1pm

Digital Marketing

Coming To You Live

From live events, to executive town halls, to shoppable fashion shows—learn how live streaming video creates buzz, strengthens communities, and drives high engagement across all your audiences.

  • Rob Rothfarb, Project Director, Exploratorium
  • Jason Hollingsworth, Senior Manager, Video Communications & New Media, SAS
Digital Marketing

Accelerated Production

There are many different types of video you can create quickly, easily, and at low cost.Brightcove’s partners demonstrate how to produce animated presentations, make interview videos on the fly, and then fast track editorial via a rapid review and approval platform.

  • Rollo Wenlock, CEO, Wipster
  • Matt Singer, CEO, Videolicous
  • Marianne Rocco, VP of Marketing, Knowledge Vision

  1pm

Ad Ops

Striving for Campaign Management Perfection

What are the best practices for avoiding under-delivery, errors, lost revenue and addressing discrepancies

  • Kirsa Larson, Associate Director, Global Managed Services, SintecMedia
  • Marcella Regniault, VP, Digital Sales Planning & Client Services, ESPN
  • Scott Lowry, Director, Digital Client Services, ESPN

  2pm

Monetization

Opportunities in Live

Digital Marketing

They Like Us, They Really Like Us

Digital Marketing

Get Connected

Ad Ops

Key Topics:

Viewability

and

The Server-Side Future

  2pm

Monetization

Opportunities in Live

How are content owners that specialize in live events or live simulcast setting up and monetizing their services?

  • Pam Allison, Director, Digital Products, National Hot Rod Association
  • Matt Smith, Principal Evangelist, Media, Brightcove

  2pm

Digital Marketing

They Like Us, They Really Like Us

A 5% increase in customer retention can increase company profitability by 75%, according to Bain & Co. Hear how smart businesses are inspiring and educating their customers through video.

  • Pat MacFie, Global Director of Media, Xero
  • Lari McEdward, Senior Product Training Specialist, Tableau Software
Digital Marketing

Get Connected

It's no surprise that connecting video with your existing tech stack improves business returns for marketing and enterprise communications. This session will detail real-world examples of companies capitalizing on their video investments through tech stack integrations.

  • Tara Tierney, Digital Asset Curator, YOOX Net-A-Porter Group
  • Lee Weiss, Vice President, Pre-College & K12 Programs, Kaplan Test Prep
  • Mike Palmer, Head of Digital Media, Kaplan Test Prep

  2pm

Ad Ops

Viewability

Understanding the key stats and trends related to video viewability and viewability guarantees and make-goods

  • Prad Patel, Product Manager, Video, Trinity Mirror
  • Dave Marquard, Vice President of Product Management, Integral Ad Science
  • Mark Blair, VP, EMEA, Brightcove
Ad Ops

The Server-Side Future

SSAI has proven benefits for UX and for revenue. What does the next phase of SSAI look like?

  • Tom Cotter, CIO/CPO, Mediaworks
  • Jon Peragrine, SVP, Video, Rubicon Project
  • Mark Blair, VP, EMEA, Brightcove

  2:45pm

Intermission

Sponsorship Intermission

  3:30pm

Monetization

Breaking Out:

Differentiating With the Right UX for Your Audience

and

Differentiating With 360° Video

Digital Marketing

Talking About My Demand Generation

Digital Marketing

Innovators - Tear Down That Wall

Ad Ops

Key Topics:

Programmatic

and

Spotlight Session: Cross Platform Video That Buyers Want

  3:30pm

Monetization

Differentiating With the Right UX for Your Audience

UKTV explains how to get the UX of authenticated video viewing right.

  • Oliver Davies, Head of Digital Product, UKTV
  • Anil Jain, EVP/GM, Media, Brightcove
Monetization

Differentiating With 360° Video

What UX and monetization benefits can be found in the 360° video version of this popular magazine?

  • Kyle Morton, Founder, HapYak

  3:30pm

Digital Marketing

Talking About My Demand Generation

Video has been proven to advance ABM campaigns, increase email engagement, and drive online conversions. Hear real world practitioner stories and gain valuable tips and tricks for success in your own campaigns.

  • Phil Hollrah, Vice President of Product Marketing, Demandbase
  • Skyler Moss, Director of Digital Marketing, HCSS
Digital Marketing

Innovators - Tear Down That Wall

Visionaries throughout history have dreamed of new ways to communicate. Customers in this session will illustrate how they've used video to turn their visions into reality in hopes of inspiring you to build the future you see.

  • Justin Fuhs, The Metropolitan Opera
  • Katie Mclean, Head of Product Marketing, ao.com
  • Melinda Lee, SVP/GM, Video, Meredith Corporation

  3:30pm

Ad Ops

Programmatic

How is the growth in programmatic video advertising impacting revenue, ad ops teams and viewers

  • Kevin Hunt, Senior Director of Product Management, SpotXchange
Ad Ops

Spotlight Session: Cross Platform Video That Buyers Want

What obstacles stand in the way of simpler cross-platform IOs and campaign delivery

  • Will Richmond, Publisher, VideoNuze
  • Stacey Shepatin, EVP, Director of National Video Investments, Trilia‎

  4:30pm

Afternoon Blockbuster


  5:30pm–7:30pm

Let's PLAY Party

May 23, 2017 at the Fairmont Copley Plaza

Sort by track

  7am

Registration


  8am

Breakfast and Partner Expo


  9am

End User

Take Engagement to the Next Level

End User

Get Started with Live Streaming

Developer

Creating Custom Player Plugins

  9am

End User

Take Engagement to the Next Level

Boost engagement with quick and easy built in tools. In this session you'll learn how simple it is to launch a Gallery site, host a live event, embed calls-to-action, and more.

End User

Get Started with Live Streaming

In this end-to-end demo we'll walk through how to set up a software based encoder to send your RTMP stream to Brightcove and how to use the studio to create and publish your live streaming event in no time.

  9am

Developer

Creating Custom Player Plugins

Join us to hear why you should be creating custom plugins and how to develop and implement custom plugins for the Brightcove player using the Plugin Generator.


  10am

End User

Displaying Ads with the IMA Plugin

End User

Amp Up Your Marketing Automation Strategy

Developer

Working with the iOS Native Player SDK

  10am

End User

Displaying Ads with the IMA Plugin

Check out how you can quickly and easily deliver ads in your Brigthcove Player by configuring the IMA plugin.

End User

Amp Up Your Marketing Automation Strategy

Turn your videos into lead-generating power houses and use the data to transform your entire strategy. We'll dive into how to use video data in lead scoring, nuture programs, and email campaigns. Plus, we'll walk through how to set up a campaign and lead scoring model that includes video data.

  10am

Developer

Working with the iOS Native Player SDK

Learn the basics of working with the Native Player SDK for iOS and dive into some new features including:

  • 360-degree Video
  • Offline Playback with DRM
  • Buffer Optimization

  11am

End User

Hidden Gems of the Brightcove Player

End User

Increase Your Reach with Social Distribution

Developer

Customizing Controls for Android TV & Learn to Play 360° Video

  11am

End User

Hidden Gems of the Brightcove Player

This jam-packed session will teach you how to use cue points, experiment with multiple audio tracks, give your viewers more navigation options with chaptered video, and allow your users to choose the playback quality that suits their needs by providing a rendition selection control on your player.

End User

Increase Your Reach with Social Distribution

Automate the distribution of your videos to multiple social platforms with the help of Brightcove Social. We'll walk through a demo of the new tool and review best practices for video editing and sharing on Facebook, YouTube, and Twitter.

  11am

Developer

Customizing Controls for Android TV & Learn to Play 360° Video

Learn about some new features with the Native Player SDK for Android including:

  • Customizing player controls for Android TV
  • 360-degree Video
  • Offline Playback with DRM

  12pm

Intermission

Lunch

  1pm

End User

Understanding Your Content Protection Options

End User

Paths to Success with Brightcove

Developer

Styling the Brightcove Player

  1pm

End User

Understanding Your Content Protection Options

Wondering what level of effort you put into protecting your content? We've got answers. We'll talk through how to provide the security required to cover your contractual obligations, while adding little or no overhead to the Web, App, and OTT experience, all while using options within Video Cloud.

End User

Paths to Success with Brightcove

We've got your back! In this session you'll learn how we can help you develop a successful video strategy. We'll outline key initiatives, programs, and tools that Brightcove offers, review strategy best practices, and highlight some customer success stories.

  1pm

Developer

Styling the Brightcove Player

Join us to learn how to customize the look and feel of both native and custom components of your Brightcove player using VideoJS CSS elements.


  2pm

End User

Monetize all the Streams

End User

Demystified: Network Optimization for Video Streaming Behind & In-Front of the Firewall

Developer

Customizing Playlist Behavior

  2pm

End User

Monetize all the Streams

In a world with an explosion of devices, how do you deliver a consistent video experience to your end users? How do you protect your content, measure your audience, and advertise effectively? Learn how Brightcove is enabling its customers to meet these challenges, now and into the future.

End User

Demystified: Network Optimization for Video Streaming Behind & In-Front of the Firewall

Whether you're focused on a business with remote locations and bandwidth constraints, or on media needs of broadcasting OTT, you need to optimize your video streaming delivery to increase performance and lower costs.

  • Pierre-Louis Theron, Co-Founder and CEO of Streamroot
  • Jonathan Discount, VP of Product & Operations, Hive Streaming

  2pm

Developer

Customizing Playlist Behavior

Advanced development of playlist players, including positioning, styling, and programmatic control of playlists

  2:45pm

Intermission

Sponsorship Intermission

  3:30pm

End User

Immersive, Interactive and In-flight: The Latest in AR/VR and 360°

Developer

An Introduction to Custom Reports and the Analytics API

Developer

Turn Your CMS into a Video Library Manager

  3:30pm

End User

Immersive, Interactive and In-flight: The Latest in AR/VR and 360°

Join us for a session on the state of the art in immersive video. From augmented reality (AR) applications, to virtual reality (VR) experiences and 360° video and the ad technologies therein, this session will explore the quickly evolving world of spatial video and how Brightcove can help you bring these experiences to market. We'll show the audience applications of the technology to include live, ad insertion and instant live-toVOD. Attendees will also drill down into the technical details around how Brightcove is enabling our customers to deploy these immersive video experiences today.

  3:30pm

Developer

Turn Your CMS into a Video Library Manager

Add to and manage your video library without leaving the comfort of your CMS! We'll show you how to use Brightcove APIs to steamline your workflow and use the Playback API to read your video catalog in apps and on your web properties.

Developer

An Introduction to Custom Reports and the Analytics API

If you're looking to refine or measure your strategy, this session is for you. We'll walk you through how to create and schedule custom analytics reports. And, how to use the Analytics API to create popular video playlists and identify non-performing content.


  4:30pm

End User

Creating Successful Video Campaigns

Developer

Brightcove on the Screens of Tomorrow

Developer

Building a "Video Wall" in Less Than an Hour

  4:30pm

End User

Creating Successful Video Campaigns

What does a successful video look like? Some might talk about the visuals or the message, but to your CMO, a successful video has measurable results. Join us to learn how top brands create successful video campaigns whether you are in a regulated industry, or looking to pull off the elusive live video experience.

  • Guto Andrade, Executive Creative Director, Fifteen Four

  4:30pm

End User

Brightcove on the Screens of Tomorrow

Amazon recently announced the Echo Show -- which will include support for video. While all the details of exactly how video will be supported are yet to be defined; we will use a bit of sleuthing and imagination to peer into the future and see what might be possible.

  • Ashley Streb, Principal and Co-founder at Rocket Insights
Developer

Building a "Video Wall" in Less Than an Hour

Check out this hands-on session to learn how to create an OTT app. We'll walk through how to build a "video wall" that plays on any device and connect it to a Brightcove account with pre-populated videos so you have the end-to-end experience.

*Agenda subject to change.

Where to stay

PLAY will be held at the Fairmont Copley Plaza. Brightcove has secured a special rate of $349. Room rates are based upon availability and the discount expires after April 26, 2017.

How do I get there?