Building a Paid Content Solution
With media publishers facing pressure to extract greater value from their content, ad-supported business models alone are not always enough to generate the additional revenues required. Increasingly, publishers are adopting premium monetization strategies that combine subscription-based or pay-per-view access to high-quality content. This session will not only identify the key components of paid content platforms, it will show how those components must work together to support increasingly complex business models and content workflows across a broad range of viewing devices.
Chris Johnston (Vice President of Digital Media Solutions at Brightcove), Tim Dirrenberger (CTO at TinyPass, Inc.), and Paul Hastings (Director of Business Development at PayWizard plc)