PLAY 2016 IS A WRAP!

Re-watch the PLAY 2016 Morning Blockbuster featuring Brightcove CEO, David Mendels

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Agenda: Day 1

May 16, 2016 at the InterContinental Boston

Sort by track

  8am

Breakfast and Partner Expo


  9am

Morning Blockbuster

  10:15am

Intermission

Morning Break and Partner Expo

  10:45am

Monetization Track

Opening Address

Digital Marketing Track

Opening Address

  10:45am

Monetization Track

Opening Address

  10:45am

Digital Marketing Track

Opening Address

  10:45am

Digital Marketing Track

Opening Address


  11:25am

Monetization Track

Balancing Great Viewing Experiences and Ad Revenue

Digital Marketing Track

Stories From the Frontline: Video in Marketing Campaigns

Enterprise Track

Streamlining Video Across the Enterprise

  11:25am

Monetization Track

Balancing Great Viewing Experiences and Ad Revenue

The rise of ad blocker usage on desktop and mobile and the growing usage of SVOD services is part of the changing landscape of ways in which users relate to advertising as part of their viewing experience. Hear from some of today’s leading media companies who can provide real-world learnings and best practices on preserving a critical revenue stream by providing optimal ad experiences for your viewers.

  11:25am

Digital Marketing Track

Stories From the Frontline: Video in Marketing Campaigns

Video plays a vital role as marketing and sales teams guide prospects through the customer journey. Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.

  11:25am

Enterprise Track

Streamlining Video Across the Enterprise

As video usage becomes more pervasive within enterprise and SMB brands, companies are figuring out how to streamline processes on the front end and tech stacks on the back end. In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.

  12:30pm

Intermission

Lunch and Partner Expo

  1:30pm

Monetization Track

Running a Successful OTT Service

Digital Marketing Track

Engagement Matters: Powering B2C Marketing With Video

Enterprise Track

Defining and Dimensionalizing Your Brand and Culture

  1:30pm

Monetization Track

Running a Successful OTT Service

The OTT landscape continues to experience dramatic change and growth, as both large media companies and niche networks compete to reach new audiences. This fireside chat presentation will feature breakout conversations with three leaders in the OTT space who will share their experiences, with insight on audience, content, key successes and challenges they’ve overcome.

  1:30pm

Digital Marketing Track

Engagement Matters: Powering B2C Marketing With Video

While B2C and B2B marketing are often referred to as opposite sides of the marketing coin, video is effective for both. Hear our B2C customers explain how to use video for broad reach across channels, engage customers with upsells, and leverage analytics insights to create greater ROI.

  1:30pm

Enterprise Track

Defining and Dimensionalizing Your Brand and Culture

For years, “brand” has been relegated to corporate marketing, but an organization’s culture and key attributes must be defined both externally and internally. Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, product sets, or a single expression of purpose, and create internal advocates who evangelize organizational core values.


  2:40pm

Monetization Track

How Media Companies and Brands Are Succeeding on Apple TV® and Roku

Digital Marketing Track

Keep ’Em Coming Back: Video for Customer Loyalty and Retention

Enterprise Track

Increasing Employee Engagement Via Video

  2:40pm

Monetization Track

How Media Companies and Brands Are Succeeding on Apple TV® and Roku

Apple TV® and Roku represent impactful platform opportunities for both media and enterprise brands to extend their audience reach. They now both have open app/channel ecosystems to enable a broader range of companies to expand their communications into the living room, removing barriers to delivering engaging video experiences to millions of viewers. Hear from Brightcove customers, both media companies and brands, as well as executives from Roku and video UX specialists Accedo to gain insight, best practices direction, and inspiration from their experiences.

  2:40pm

Digital Marketing Track

Keep ’Em Coming Back: Video for Customer Loyalty and Retention

It’s easier to sell to an existing customer base than continually focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted information, and build stronger bonds with their existing customer base.

  2:40pm

Enterprise Track

Increasing Employee Engagement Via Video

Corporate communications become exponentially harder to run effectively as the numbers of employees and/or franchisees grow and regional and international offices expand. Video can bridge the gap by offering live and on-demand opportunities that keep employees informed and engaged. Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.

  3:40pm

Intermission

Afternoon Break and Partner Expo

  4:00pm

Monetization Track

Growing Reach and Revenue with Syndication and Social

Digital Marketing Track

Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization

Enterprise Track

The New Video Cloud is Here: Get in on the Action

  4:00pm

Monetization Track

Growing Reach and Revenue with Syndication and Social

Quality video ad inventory is scarce and valuable. To maximize ROI for their content, publishers are exploring off-site syndication deals and distribution on social platforms. Come hear about Brightcove’s capabilities in these areas and how some our customers and partners are taking advantage of these opportunities.

  4:00pm

Digital Marketing Track

Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization

The emotional connection and deep analytics native to online video have allowed marketers to move past outdated broad blasting techniques toward more powerful 1:1 conversations with prospects and customers. In this session, our customers will discuss how to leverage interactive video, define and meet the needs of individual prospects via MAP and CRM integrations, and use an individual’s digital footprint to craft personalized experiences.

  4:00pm

Enterprise Track

The New Video Cloud is Here: Get in on the Action

Join our product management team to learn how to accelerate your move to the enhanced platform and new player. You’ll hear about the game-changing new benefits, tools, and features. And, we’ll walk through how easy it is to upgrade, including a special discount offer to make the switch.


  5pm

Afternoon Blockbuster


  5:40pm–7:30pm

PLAY Party and Networking

Agenda: Day 2

May 17, 2016 at the InterContinental Boston — Technology Day

Sort by track

  8am

Breakfast


  9am

Technical Workshop

CMS Integrations: Best Practices

Technical Workshop

How to Customize Your Native App's Player Experience Using Brightcove SDKs

Video Production and Strategy

The New Video Cloud is Here: Get in on the Action

  9am

Technical Workshop

CMS Integrations: Best Practices

CMS integrations are the beginning of a successful end-to-end enterprise-wide integration with video. This panel of Brightcove CMS partners and customers delves into the value of CMS integrations, as participants discuss real-life experiences of building the integrations (APIs, building in open source, feedback) and harnessing those integrations to achieve business goals.

  9am

Technical Workshop

How to Customize Your Native App’s Player Experience Using Brightcove SDKs

Learn how to customize your iOS and Android player UIs using Brightcove’s native SDKs. Led by developers from our Native Player SDK teams, this session will demonstrate code walkthroughs and best practices on how to bring your Player to life.

  9am

Video Production and Strategy

The New Video Cloud is Here: Get in on the Action

Join our product management team to learn how to accelerate your move to the enhanced platform and new player. You’ll hear about the game-changing new benefits, tools, and features. And, we’ll walk through how easy it is to upgrade, including a special discount offer to make the switch.


  10am

Technical Workshop

Player Interactivity: How to Make Your Player Pop

Technical Workshop

Workflow, Brightcove and You: Working Together to Make Things Right

Video Production and Strategy

Video Marketing: Getting Started with Strategy

  10am

Technical Workshop

Player Interactivity: How to Make Your Player Pop

The quality of your content is key to reaping the rewards of your video investment. But, there are also techniques you can use within your player to boost your ROI. In this session you'll learn how to embed in-player CTAs, overlays, and more to increase transaction value.

  10am

Technical Workshop

Workflow, Brightcove and You: Working Together to Make Things Right

It's true. No two workflows are the same. So, whether you publish through your CMS, your DAM tool, or use our CMS as it is, we can help. In this session we will walk you through key strategies to streamline and integrate your video workflow with Brightcove.

  10am

Video Production and Strategy

Video Marketing: Getting Started with Strategy

For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs. We’ll address how to match KPIs and goals with video, creating workflows that integrate with Brightcove, and the metrics and analytics that allow you to map your strategy to revenue.


  11am

Technical Workshop

How to Protect Your Content With Brightcove

Technical Workshop

Brightcove's Guide to Live Streaming

Video Production and Strategy

Video Marketing: Production and Process

  11am

Technical Workshop

How to Protect Your Content With Brightcove

Your content is your most valuable asset, as are your carefully-planned release dates. So how can you be sure you're protected against theft and distribution? Join our experts for a discussion on the security options you need to know about to lock down your content and gain some major peace of mind!

  11am

Technical Workshop

Brightcove's Guide to Live Streaming

You want to drive tremendous audience viewership and live streaming can deliver! Don't miss the annual favorite, a review of what's new in the live streaming technology world with industry expert Carl Rutman. He will explain everything live streaming — from the basic setup to incrementally more complicated solutions.

  11am

Video Production and Strategy

Video Marketing: Production and Process

Join Brightcove’s lead video producer and production guests for a lively discussion of creating in-house production capabilities and external resources to meet every creative need. In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.

  12pm

Intermission

Lunch

  12:40pm

Technical Workshop

Customize Your Brightcove Web Player: Basic to Advanced (Part 1)

Technical Workshop

The Brightcove Analytics Platform: Metrics and Intelligence

Video Production and Strategy

Video Marketing: Creative Concerns

  12:40pm

Technical Workshop

Customize Your Brightcove Web Player: Basic to Advanced (Part 1)

Join our leading developers in two exciting sessions on how to customize the Brightcove web player. They'll show you basic customizations, as well as more advanced customizations such as building a player plugin.

  12:40pm

Technical Workshop

The Brightcove Analytics Platform: Metrics and Intelligence

Video analytics are some of the most powerful engagement metrics you can capture about your audiences, if you know what to look for and how to use the data. This session will walk you though the rich analytics sets baked into our platform, as well as highlight the actionable insights you need to move your business forward.

  12:40pm

Video Production and Strategy

Video Marketing: Creative Concerns

You have your strategy, content direction, and know how you’re going to handle production. Now how do you make your messaging stand out from the digital “noise”? In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.


  1:40pm

Technical Workshop

Customize Your Brightcove Web Player: Basic to Advanced (Part 2)

Technical Workshop

Brightcove's Latest OTT Solutions

Video Production and Strategy

Advanced Video Marketing: Scaling to High Volume & Global Output

  1:40pm

Technical Workshop

Customize Your Brightcove Web Player: Basic to Advanced (Part 2)

Join our leading developers in two exciting sessions on how to customize the Brightcove web player. They'll show you basic customizations, as well as more advanced customizations such as building a player plugin.

  1:40pm

Technical Workshop

Brightcove's Latest OTT Solutions

Extend your brand with more connected devices through OTT. From solutions you can easily launch in a few days, to more custom and complex solutions, our team of experts will dive into the latest options we offer to help you take advantage of the growing market opportunity with Apple TV®, Roku, Samsung, and LG.

  1:40pm

Video Production and Strategy

Advanced Video Marketing: Scaling to High Volume & Global Output

As you grow your use of video, the level of complexity grows too. In this session we will tackle how to scale your production with workflow enhancements, organize content on the front and back end, and handle multi-departmental use of your OVP.


  2:40pm

Technical Workshop

The Audience Module and Marketing Automation

Technical Workshop

Brightcove Once: Moving from Client-Side Advertising to SSAI

Video Production and Strategy

Advanced Video Marketing: Interactivity

  2:40pm

Technical Workshop

The Audience Module and Marketing Automation

On Day 1, we demonstrated how marketing automation is playing an increasingly larger role in demand gen success, creating effective one-to-one conversations with prospects and customers. Join our Brightcove team and customers as we explain how you can integrate marketing automation with Brightcove via Audience. We'll take you through multiple best-practice marketing scenarios, setting up logic and workflows, and analyzing metrics.

  2:40pm

Technical Workshop

Brightcove Once: Moving from Client-Side Advertising to SSAI

It's a hot topic — the use of server side ad insertion to thwart ad-blockers in desktop and mobile experiences. Come hear a top solutions architect and one of our valued customers as they share their first-hand account of moving from a client-side implementation to a Brightcove Once-powered, server side ad insertion workflow.

  2:40pm

Video Production and Strategy

Advanced Video Marketing: Interactivity

Of all the recent enhancements to video, interactivity is reaching the broadest number of use cases with seemingly endless possibilities to reach, teach, engage, and convert audiences. In this session, we’ll introduce the most common interactive video applications, showcase how our customers are effectively using interactive video, and demo top interactive video solutions.

*Agenda subject to change.

Where to stay

PLAY will be held at the InterContinental Boston where Brightcove has secured a special attendee rate of $355. After April 19, 2016, rooms at the discounted rate are limited and only based upon availability.

How do I get there?